January, 2011

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Excellent Analytics Tips #19: Identify Website Goal [Economic] Values

Occam's Razor

Regular readers of this blog will recognize that I suffer from OOD. Outcomes Obsession Disorder. I am seeing a therapist for it. The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data.

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Cloud Computing, Pervasive Mobility, and TV White Space

Paul DeBeasi

Question: What do Cloud Computing, pervasive mobility, and TV white space have to do with each other? Answer: Read this blog post and find out! Virtually every customer conversation that I have these days is centered on the topic of mobility. Enterprise users want to communicate and collaborate anytime, anywhere, using any device. Most of my conversations focus on mobile device management, information security, and application architecture.

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I Wish I'd Known That. [Digital Analytics Edition.]

Occam's Razor

Let's start off the new year with lessons learned from a tough life on the front lines of trying to make the world a smidgen more data-driven. This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). These lessons might have made some goals easier to accomplish, some frustrations easier to avoid and some salary jumps easier to come by.

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