Top Data Leaders Brief Testing ROI Content for September, 2007

Rethink Web Analytics: Introducing Web Analytics 2.0

Occam's Razor

SEPTEMBER 19, 2007

On Sept 5th I had the distinct pleasure of being invited to present as a part of the Authors@Google series. As the author of a new book it was such a thrill to be invited, especially when you look at impressive authors who have been invited (some of my favorites: Seth Godin , George Soros , David Brooks , Ben Cohen , Clotilde Dusoulier ). The title of my talk was: Redefining Web Analytics.

Analytics

Analytics ROI Strategy Marketing

Interviewing Tip: Stress Test Critical Thinking. Please.

Occam's Razor

SEPTEMBER 14, 2007

Interviewing is art, and perhaps the most important thing you could do for your company. My post with tips on hiring web analysts ( Hiring? What Works: Fresh blood or old hands? Experience or Novicity? ) generated lots of comments [25!] and emails. The most common request was for tips on how to pick the right employer, I think that's a reflection that this is a buyers market [I promise to write that post just as soon as I can].

Testing

Testing Marketing Analytics IT

Data Leaders Brief

September, 2007

Rethink Web Analytics: Introducing Web Analytics 2.0

Interviewing Tip: Stress Test Critical Thinking. Please.

Webinars

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