Sat.Aug 09, 2014 - Fri.Aug 15, 2014

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Product Insights for Airbnb

Edwin Chen

I love studying users and products, and think data science can be extremely useful in guiding product/strategy as a whole. So I thought it would be fun to depart from the usual machine learning and engineering things I write about, and do a quick study of Airbnb. Think of this like business analysis, or strategy – from a data science point of view. (It's in slide deck form , of course, because that's how these things roll.).

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Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

'My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards.

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Propensity Modeling, Causal Inference, and Discovering Drivers of Growth

Edwin Chen

Imagine you just started a job at a new company. You watched World War Z recently, so you're in a skeptical mood, and given that your last two startups failed from what you believe to be a lack of data, you're giving everything an extra critical eye. You start by thinking about the impact of the sales team. How much extra revenue are they generating for the company?