Win, Serve And Retain Customers With 15 Customer Analytics Methods
Srividya Sridharan
FEBRUARY 25, 2014
Customer analytics takes center stage in the age of the customer for firms trying to understand and predict customer behavior. From descriptive to predictive methods, customer insights (CI) professionals can apply a wide array of analytics methods to behavioral customer data. CI professionals have a lot to consider when deciding on the right portfolio of […].
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