Sat.Mar 31, 2012 - Fri.Apr 06, 2012

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Multi-Channel Attribution: Definitions, Models and a Reality Check

Occam's Razor

A wise person said: "To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it." I believe deeply in that quote. In my life I spend an extraordinary amount of time understanding the problem and attempting to define it clearly. As if by magic, I find that it is then much easier to find the optimal solution (or realize none exists!).

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