Moving Beyond CTR: Better Recommendations Through Human Evaluation
Edwin Chen
OCTOBER 6, 2014
Imagine you're building a recommendation algorithm for your new online site. How do you measure its quality, to make sure that it's sending users relevant and personalized content? Click-through rate may be your initial hopeā¦but after a bit of thought, it's not clear that it's the best metric after all. Take Google's search engine. In many cases, improving the quality of search results will decrease CTR!
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