The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips
Occam's Razor
MARCH 10, 2015
'In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome.
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