Sat.Mar 22, 2014 - Fri.Mar 28, 2014

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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

'In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future.

Metrics 155
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Clear Off the Table

Darkhorse

We received a lot of attention for our Data Looks Better Naked post. People got bored on Christmas Eve and some interesting searches for Star Trek somehow landed them on our page. Now their charts look better. The principles outlined in that article aren't just for charts, though. You can apply them to your data tables with similar improvements in readability and aesthetics.

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