Sat.Apr 27, 2013 - Fri.May 03, 2013

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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

'It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some of them are quite successful, sadly many of them were not. In the latter group I discovered that there were two common themes. 1.

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