Occam's Razor
MAY 31, 2016
An off-topic post this week, to celebrate this incredible outpost you've helped create on the web, Occam's Razor. This month my beloved blog is ten years old. T. E. N! It feels more like five. But, I've already celebrated the blog being five years old ! I have to admit life has been a tad bit busy lately, and it took a note from a reader to remind me of the birthday.
The Unofficial Google Data Science Blog
MAY 31, 2016
by JOUNI KERMAN, JON VAVER, and JIM KOEHLER Randomized experiments represent the gold standard for determining the causal effects of app or website design decisions on user behavior. We might be interested in comparing, for example, different subscription offers, different versions of terms and conditions, or different user interfaces. When it comes to online ads, there is also a fundamental need to estimate the return on investment.
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