2014

Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Occam's Razor

I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital.

Propensity Modeling, Causal Inference, and Discovering Drivers of Growth

Edwin Chen

Imagine you just started a job at a new company. You watched World War Z recently, so you're in a skeptical mood, and given that your last two startups failed from what you believe to be a lack of data, you're giving everything an extra critical eye.

Dynamic KPI Threshold in Tabular or Power Pivot

Ms SQL Girl

I recently had an assignment to build a prototype for one of my clients, which involved in setting up KPIs. I then had a talk with a couple of people in my network to discuss how one could setup dynamic KPI thresholds.

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Hadoop, Mapreduce and More – Part 1

MLWhiz

It has been some time since I was stalling learning Hadoop. Finally got some free time and realized that Hadoop may not be so difficult after all. What I understood finally is that Hadoop is basically comprised of 3 elements: A File System Map – Reduce Its many individual Components.

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Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Dresner’s Point: Ready for the “2014ization” of Business Intelligence?

Howard Dresner

I don’t like making predictions, so rest assured this is not another of a myriad of predictions articles that hit the media annually. Instead, let’s kick start the year with some definite plans and aspirations of companies in the business intelligence sphere. A great place for an insightful, real-world view of BI trends is my weekly #BIWisdom tweetchats with BI customers, vendors and consultants. What is your organization planning to try to achieve in 2014?

More Trending

Leverage The Convergence Of BI And Big Data In 2015 – Or Miss Out

Martha Bennett

Big data – the Holy Grail of business intelligence (BI)? Big data technologies certainly hold the promise of closing the gap between the data that’s available in your organization, and the ability to make that data available to those who need it, when they need it. But it’s about more than just technology: you also […]. application development & delivery big data business intelligence prediction predictive analytics

Win, Serve And Retain Customers With 15 Customer Analytics Methods

Srividya Sridharan

Customer analytics takes center stage in the age of the customer for firms trying to understand and predict customer behavior. From descriptive to predictive methods, customer insights (CI) professionals can apply a wide array of analytics methods to behavioral customer data. CI professionals have a lot to consider when deciding on the right portfolio of […]. customer insights

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

There is unlimited amount of data thrown off our digital existences. (Or Or to use sexy term du jour , we have big data!). Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Digital Design & User Experience Best Practices: Happiness + Profits!

Occam's Razor

We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before.

YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube is magnificent. YouTube is amazing. YouTube is… wait, let me quantify that. YouTube Marketing and Analytics Framework for Success. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013.

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners.

Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Occam's Razor

Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more!

Dresner Advisory Services’ 2019 Wisdom of Crowds Data Catalog Market Study

The 3rd annual Dresner 2019 Wisdom of Crowds® Data Catalog Market Study explores the strong link between data catalogs and successful BI usage. Learn about the core set of capabilities that make data catalogs critical for self-service analytics.

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

Occam's Razor

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions.).

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad.

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization's bottom-line.

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share.

Moving Beyond CTR: Better Recommendations Through Human Evaluation

Edwin Chen

Imagine you're building a recommendation algorithm for your new online site. How do you measure its quality, to make sure that it's sending users relevant and personalized content?

Merry Christmas With Power Map

Ms SQL Girl

It is Christmas Eve here in Australia now! I’d like to say thank you to all my readers, my twitter followers and most of all #SQLFamily (whom quite a few of them are now becoming my absolutely dear friends). This year has been truly a blast!

Have you Opened Your Business Intelligence Treasure Chest?

Howard Dresner

November 2, 2014 It happened so fast …. With one foot in the trap, it looked like he had utterly failed in his mission. … It all started nineteen years earlier when …. Everyone likes a good story. Especially marketing teams in today’s leading businesses. They know that effective storytelling enhances brand and knocks down barriers to sales. Similarly, it’s becoming a powerful way to distribute data and information in business intelligence initiatives.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Product Insights for Airbnb

Edwin Chen

I love studying users and products, and think data science can be extremely useful in guiding product/strategy as a whole. So I thought it would be fun to depart from the usual machine learning and engineering things I write about, and do a quick study of Airbnb. Think of this like business analysis, or strategy – from a data science point of view. It's in slide deck form , of course, because that's how these things roll

Dresner’s Point: Don’t Overlook the Zigzagging of Collaboration & Text Analytics

Howard Dresner

Missed the boat. Didn’t gather enough steam. All that glitters isn’t gold. These pronouncements are often the verdict when technology evolves quickly and some functionalities or features don’t grab a strong enough hold quickly enough in the market. But applying that verdict to collaboration BI as well as social media and text analytics would be a mistake, even though they haven’t met expectations.

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The rise of embedded Business Intelligence (BI)

Wise Analytics

As BI use matures within the organization, the way in which it is being applied is also changing. Organizations are looking for more strategic ways to deliver analytical insight and make sure that the right people have direct access to the information they need. Part of this includes the increasing adoption of embedding analytics within operations.

Exploring Vowpal Wabbit with the Avazu Clickthrough Prediction Challenge

MLWhiz

In online advertising, click-through rate (CTR) is a very important metric for evaluating ad performance. As a result, click prediction systems are essential and widely used for sponsored search and real-time bidding. For this competition, we have provided 11 days worth of Avazu data to build and test prediction models. Can you find a strategy that beats standard classification algorithms? The winning models from this competition will be released under an open-source license

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

Driving Technology Projects The Right Way

Wise Analytics

Sometimes people get stuck in the weeds when evaluating technology projects by focusing on key features and product capabilities and not on solving business challenges. Although gathering both business and technical requirements are essential to any successful technology project, projects should start from a business perspective and based on a business pain being experienced. A common one might be lack of visibility into what is happening across the organization.

Moving beyond common SMB BI implementation knowledge challenges

Wise Analytics

Just over a week ago I attended the Enterprise Data & BI Conference Europe in London. The conference focused on many different BI and data management related topics, many of which support mid-market goals to achieve greater visibility and better analytics. The takeaway most interesting to me was the fact that many SMBs are still struggling with their BI implementations. Many are either starting from scratch or trying to figure out how to expand their traditional BI implementations.

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Understanding Business Requirements Are Essential For Analytics Projects

Wise Analytics

Analytics projects and the associated data preparation, storage, and management require continual effort. Sometimes mid-market organizations have a good sense of what they want to achieve and how they need to get there, but overlook the value of gathering in-depth business and technical requirements before diving into software and hardware selection.

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