2008

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10 Insights From 11 Months Of Working At Google

Occam's Razor

It will soon be a year of working at Google and milestones are always a good time for introspection. I have a lot on my mind but there was one thing in particular that I wanted to share with you all: What it is has been like working at Google. Interesting, fun, surprising, insightful, inspiring, impactful, and more such words. This post shares that experience.

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Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Occam's Razor

We love our conversion rates. :) Really really. Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 mindset all stress the importance of measuring Outcomes. No Outcomes = No Happiness. But I have come to realize that we are not being the best we can be by focusing on just the overall website conversion rate. We are leaving money on the table.

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Analytics Career Advice: Job Titles, Salaries, Technical & Business Roles

Occam's Razor

Michael, politely, says in an email: "I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide analysis and not just reporting. I feel like am an Analytics God. What would be your advice for me in terms of next steps for my career? My goal is to climb the ranks and increase my salary." Let me hasten to add two things.

Analytics 115
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The "Action Dashboard" (An Alternative To Crappy Dashboards)

Occam's Razor

Know the difference between a Reporting Squirrel and a Analysis Ninja? One is in the business of providing data. One is in the business of providing, to use a old fashioned word, information. This one of the core reasons why most dashboards are "crappy", i.e. they are data pukes that provide little in terms of context and even less in terms of actionable value.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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4Q – The Best Online Survey For A Website, Yours Free!

Occam's Razor

It gives me a great deal of delight to introduce 4Q: A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 questions that no website owner can live without. It is the antidote for the most pressing of web analytics challenges: the yearning and struggle to understanding the "Why" And its free!

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"Dear Avinash": Be Awesome At Comparing KPI Trends Over Time

Occam's Razor

I get a lot of emails with questions, atleast 10 to 15 each day. Some are easy, others hard, and some mind boggling (due to their length, complexity or audacity!). "Dear Avinash" is an occasional series where I share some of my answers that might benefit the greater ecosystem. I'll only share the questions that might be universal, and ones where the source would be impossible to identify (to preserve confidentiality).

KPI 68

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Six Web Metrics / Key Performance Indicators To Die For

Occam's Razor

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Key Performance Indicators! This is a KPI and that is a KPI and "you don't have a KPI, oh my!" and "look at my KPI it is awesomer than yours!" and. well you've been there. You can empathize. Simple talk in this blog post: Highlight a definition.

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Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

Occam's Razor

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Without a doubt the feature that I am most excited about is Advanced Segmentation. This has been a long time coming (can you sense my pushiness!), and in this post I wanted to share with you all how to use this awesome feature.

Analytics 105
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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. The real world. "Offline" to you and me. :). We tend to often overlook the pesky offline real world. Sooooo booorrring !

Analytics 122
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). It is perhaps one of the last few complex nuts left to crack. Why? Because it is hard. Not impossible. Just hard. And for now it is equal parts quantitative, qualitative and faith. This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. 2 ] Outline why online to offline tracking is a difficult exercise, atleast for now. 3 ] Provide you

Analytics 116
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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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A Primer On Web Analytics Visitor Tracking Cookies

Occam's Razor

If you are using a modern web analytics tool (tag based or log based) it is quite likely that it is using cookies for tracking purposes. In my conversations it is embarrassingly common to find a lot of FUD and confusion and lack of understanding (or appreciation of!) cookies and the role that they play in any analytics done on the web. Hence my attempt at this simple easy to understand primer.

Analytics 111
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Measuring Online Engagement: What Role Does Web Analytics Play?

Occam's Razor

Engagement is a buzz word. It is a quest. It is altar at which many worship. Often though, atleast online, our hopes are dashed, efforts expended rarely have adequate ROI, the hype is followed with a bucket of cold water. It is not that measuring if "Visitors" / "Customers" itself is a ignoble goal. It is more that our execution efforts in measuring engagement are fatally flawed.

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Standard Metrics Revisited: #4 : Time on Page & Time on Site

Occam's Razor

I was merrily using Time on Page and Time on Site metrics for quite some time before I actually realized how they were being measured. It was a real Doh (!) moment. Turns out we have not rfid'ed every visitor and they don't rub their head against their monitor before starting their session on my website (and of course another head rub when they decide they have had enough and exit).

Metrics 121
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Experiment or Die. Five Reasons And Awesome Testing Ideas.

Occam's Razor

"Experiment or die, there is no try." That was my call to action, Yoda inspired, last week to a group of international C-level executives. And I meant every word of it. There is a tendency to think experimentation and testing is optional. Ouch! I fundamentally believe that is wrong. For a few simple reasons: # 1 It's Not Expensive! You can start for free with a superb tool: Google's Website Optimizer.

Testing 112
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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.