2015

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

Facebook, at last count, has 1.5 billion monthly active users. YouTube has 1.2 billion users (watching 6 billion hours of videos!). Instagram has an estimated 400 million users. Those are some big gigantic numbers!

B2B 170

Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior.

Finding Data Quality

Jim Harris

Have you ever experienced that sinking feeling, where you sense if you don’t find data quality, then data quality will find you? In the spring of 2003, Pixar Animation Studios produced one of my all-time favorite Walt Disney Pictures— Finding Nemo.

5 Signs You Need Better Cloud Integration

In(tegrate) the Clouds

I recently participated in an online web conference called Cloudcon 2015: Integration and Web APIs where I reviewed 5 signs you need better cloud integration: You’re Struggling with the Integrator’s Dilemma. You Have Unintegrated Integration: You Thought Cloud = API Utopia.

IT 65

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

How Data Visualization Can Help Governments Address Societal Challenges

TIBCO

Until recently, data analytics and data visualization tools have commonly been used by cities and government agencies to address societal challenges such as congestion, crime, and municipal services.

More Trending

Azure Data Factory and Visual Studio

Ms SQL Girl

Great news ! Azure Data Factory is now generally available. AND, there are quite a number of tutorials to help you get started. One thing that I’d like to highlight is there is an Azure Data Factory extension in Visual Studio. Yes, that means you can edit your workflow locally.

Benchmarking for excellence in healthcare

ScienceSoft

What accounts for consistent and timely delivery of high quality healthcare services? Analytical software and BI solutions help to identify and track the best practices in healthcare management and leadership, thus helping spread the knowledge across the industry.

BI 52

Watch Out for Business Intelligence "Gotchas"

Howard Dresner

When it comes to commentary with valuable real-world insights, I can always count on the participants at my weekly #BIWisdom tweetchats on Fridays. I kicked off a recent discussion with this question to the group: “What are the top five worst practices in business intelligence?” It took only a few minutes for them to toss out a lot more than five. As I commented then, there are a bunch of successful overachievers who participate in #BIWisdom tweetchats!

Information Builders Honored for Exceptional Customer Service by the 2015 American Business Awards

Information Builders

Information Builders , a leader in business intelligence ( BI ) and analytics, information integrity, and integration solutions, today announced that it has been honored with four 2015 Stevie Awards for outstanding customer service by the American Business Awards

BI 61

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Participate In Our Forrester/DMA Customer Loyalty Benchmark Research

Srividya Sridharan

This is a guest post by Samantha Ngo, Researcher on the Customer Insights team. Wonder how your loyalty strategies compare to others in the industry? As a refresh to our 2012 benchmarks, we invite you to take part in our 2015 Customer Loyalty Benchmark survey. If you manage or make decisions about your company's […]. customer insights

Great Storytelling With Data: Visualize Simply And Focus Obsessively

Occam's Razor

The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data.

On procedural and declarative programming in MapReduce

The Unofficial Google Data Science Blog

by SEAN GERRISH and AMIR NAJMI To deliver the services our users have come to rely upon, Googlers have to process a lot of data — often at web-scale. For doing analyses quickly, it helps to abstract away as much of the repeated work as possible.

Fear has Replaced Apathy as the Number One Enemy of Data

Jim Harris

Background: “Apathy is the enemy of data quality”. I began work on data quality in the late 1980s at the great Bell Laboratories. We worked in partnership with a couple of AT&T groups and made rapid strides.

Dresner Advisory Services’ 2019 Wisdom of Crowds Data Catalog Market Study

The 3rd annual Dresner 2019 Wisdom of Crowds® Data Catalog Market Study explores the strong link between data catalogs and successful BI usage. Learn about the core set of capabilities that make data catalogs critical for self-service analytics.

2016 Data Predictions from Gaurav Dhillon

In(tegrate) the Clouds

Gaurav Dhillon , the co-founder and CEO of SnapLogic , who also co-founded Informatica in the early ’90’s and was CEO of that company for 12 years, posted 4 data predictions and 1 market prediction this week on LinkedIn and the SnapLogic blog.

The TCO of analytics in the cloud and the mid-market advantage

Wise Analytics

Last week I was part of a panel discussion with Robin Bloor of the Bloor Group and Marc Clark from Teradata to discuss the TCO of cloud analytics and the strategic benefits and challenges of cloud deployments. The reality is that more organizations are looking to the cloud due to broader storage, big data management, and perceptions of lower cost and easier to maintain solutions. As organizations struggle with larger and more complex data sets, this trend will become even broader.

Shell Basics every Data Scientist Should know -Part I

MLWhiz

Shell Commands are powerful. And life would be like hell without shell is how I like to say it(And that is probably the reason that I dislike windows).

IT 52

Learn Microsoft BI Stack

Ms SQL Girl

This is a much belated follow up to my very first blog post Open Your Mind To Business Intelligence from 4 years ago. Unfortunately all of the linked Channel 9 videos in that blog post are no longer available.

BI 52

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Mobile BI Success: Having The Right Technology Helps, But Isn’t Enough

Martha Bennett

Between 2012 and 2014, mobile BI adoption shot up: Forrester survey data shows that the percentage of technology decision-makers who make some BI applications available on mobile devices has nearly quadrupled, and the percentage who state that BI is delivered exclusively via mobile devices has risen from 1% in 2012 to 7% in 2014. While […]. business intelligence chief information officer (CIO

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I've expressed it often. :). The primary reason is simple: You are unique. Your business is unique.

See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!

Occam's Razor

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying.

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings!

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool.

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people.

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! "

The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. Really. A lot less complicated.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

Replacing Sawzall — a case study in domain-specific language migration

The Unofficial Google Data Science Blog

by AARON BECKER In a previous post, we described how data scientists at Google used Sawzall to perform powerful, scalable analysis.

How to get a job at Google — as a data scientist

The Unofficial Google Data Science Blog

by SEAN GERRISH If you are a regular at this blog, thanks for reading. We will continue to bring you posts from the range of data science activities at Google. This post is different. It is for those who are interested enough in our activities to consider joining us. We briefly highlight some of the things we look for in data scientists we hire at Google and give tips on ways to prepare. At Google we’re always looking for talented people, and we’re interested in hiring great data scientists.

Data scientist as scientist

The Unofficial Google Data Science Blog

by NIALL CARDIN, OMKAR MURALIDHARAN, and AMIR NAJMI When working with complex systems or phenomena, the data scientist must often operate with incomplete and provisional understanding, even as she works to advance the state of knowledge. This is very much what scientists do.