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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

accounting for effects "orthogonal" to the randomization used in experimentation. For example in ads, experiments using cookies (users) as experimental units are not suited to capture the impact of a treatment on advertisers or publishers nor their reaction to it. To see this, imagine you want to study long-term effects in an A/B test.

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How Do Super Rookies Start Learning Data Analysis?

FineReport

Data analysis is a type of knowledge discovery that gains insights from data and drives business decisions. Professional data analysts must have a wealth of business knowledge in order to know from the data what has happened and what is about to happen. For super rookies, the first task is to understand what data analysis is.

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Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

Unlike experimentation in some other areas, LSOS experiments present a surprising challenge to statisticians — even though we operate in the realm of “big data”, the statistical uncertainty in our experiments can be substantial. We must therefore maintain statistical rigor in quantifying experimental uncertainty.

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Performing Non-Compartmental Analysis with Julia and Pumas AI

Domino Data Lab

Domino Lab supports both interactive and batch experimentation with all popular IDEs and notebooks (Jupyter, RStudio, SAS, Zeppelin, etc.). The openness of the Domino Data Science platform allows us to use any language, tool, and framework while providing reproducibility, compute elasticity, knowledge discovery, and governance.

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. When there are changing assignment weights and time-based confounders, this complication must be considered either in the analysis or the experimental design.

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On the Hunt for Patterns: from Hippocrates to Supercomputers

Ontotext

Ever since Hippocrates founded his school of medicine in ancient Greece some 2,500 years ago, writes Hannah Fry in her book Hello World: Being Human in the Age of Algorithms , what has been fundamental to healthcare (as she calls it “the fight to keep us healthy”) was observation, experimentation and the analysis of data. Certainly not!

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LSOS experiments: how I learned to stop worrying and love the variability

The Unofficial Google Data Science Blog

Despite a very large number of experimental units, the experiments conducted by LSOS cannot presume statistical significance of all effects they deem practically significant. The result is that experimenters can’t afford to be sloppy about quantifying uncertainty. In statistics, such segments are often called “blocks” or “strata”.