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Corinium Meets: Quantum Metric Head of Behavioural Research Marina Shapira

Corinium

Ahead of her presentation at CDAO UK, we spoke with Quantum Metric’s Marina Shapira about predictive analytics, why companies should embrace a culture of experimentation how and CAOs and CXOs can work together effectively. What is behavioural research? And what role should it play in an organization's data and analytics strategy?

Metrics 300
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When is the right time to dump an AI project?

CIO Business Intelligence

Still, a 30% failure rate represents a huge amount of time and money, given how widespread AI experimentation is today. If a project isn’t hitting the metrics, the teams can decide whether to dump it or give it more time. While Gersch recommends tying AI projects to business goals, she also encourages experimentation.

ROI 135
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Practical Skills for The AI Product Manager

O'Reilly on Data

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 163
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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? Save your seat for this exclusive webinar today!

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4 things that make an AI strategy work in the short and long term

CIO Business Intelligence

Successful AI programs are supported by organizational habits that promote experimentation, internal visibility, and cross-functional collaboration. Their framework includes dedicated training programs, internal champions, and support for iterative experimentation. Their secret: flexible thinking and diverse metrics.

Strategy 134
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 146