article thumbnail

Corinium Meets: Quantum Metric Head of Behavioural Research Marina Shapira

Corinium

Ahead of her presentation at CDAO UK, we spoke with Quantum Metric’s Marina Shapira about predictive analytics, why companies should embrace a culture of experimentation how and CAOs and CXOs can work together effectively. What is behavioural research? And what role should it play in an organization's data and analytics strategy?

Metrics 300
article thumbnail

Bringing an AI Product to Market

O'Reilly on Data

The first step in building an AI solution is identifying the problem you want to solve, which includes defining the metrics that will demonstrate whether you’ve succeeded. It sounds simplistic to state that AI product managers should develop and ship products that improve metrics the business cares about. Agreeing on metrics.

Marketing 363
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do You Need a DataOps Dojo?

DataKitchen

Centralizing analytics helps the organization standardize enterprise-wide measurements and metrics. With a standard metric supported by a centralized technical team, the organization maintains consistency in analytics. Central code repository where all data engineering/science/analytics work can be tracked, reviewed and shared.

Metrics 243
article thumbnail

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156
article thumbnail

How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? Save your seat for this exclusive webinar today!

article thumbnail

10 Technical Blogs for Data Scientists to Advance AI/ML Skills

DataRobot Blog

Other organizations are just discovering how to apply AI to accelerate experimentation time frames and find the best models to produce results. See how to use DataRobot Model Observability to track service, drift, prediction data, training data, and custom metrics in order to keep models and predictions relevant in a fast-changing world.

article thumbnail

eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

Understanding E-commerce Conversion Rates There are a number of metrics that data-driven e-commerce companies need to focus on. It is a crucial metric that provides priceless information about your website’s ability to transform visitors into paying customers. Some of the most important is conversion rates.