FineReport

DECEMBER 11, 2019

You’ll learn about the concept of big data and how to use big data—from computing ROI and big data strategies that drive business cases to the overall development and specific projects. – Data Divination: Big Data Strategies. – Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have.

Big Data 98

Big Data Statistics Experimentation Data Strategy 98

Occam's Razor

AUGUST 22, 2011

Customer Lifetime Value ROI, Buzz Monitoring, Click Fraud. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Google Analytics Maximized: Deeper Analysis, Higher ROI & You. Five Reasons And Awesome Testing Ideas. Lab Usability Testing: What, Why, How Much. Experimentation and Testing: A Primer.

KPI 124

KPI Metrics Measurement ROI 124

Smarten

NOVEMBER 3, 2017

Empowers business users with access to meaningful data to test theories and hypotheses without the assistance of data scientists or IT staff. The benefit of auto-suggestion and auto-recommendation is easy to understand.

Analytics 40

Analytics Visualization Experimentation Cost-Benefit 40

Ontotext

APRIL 3, 2024

Nimit Mehta: I think that 2024 is going to be a buckle-down year, but, at the same time, we’ll see a rapid explosion of experimentation. Show me the ROI.” ” So, maybe they are open to some testing and exploration, but when it’s prime time, larger organizations won’t run the risk of putting something untested.

Technology 59

Technology Risk Digital Transformation Measurement 59

O'Reilly on Data

SEPTEMBER 15, 2020

Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. They don’t automatically generate revenue and growth, maximize ROI, or keep users engaged and loyal. automated retirement portfolio rebalancing and maximized ROI).

Cost-Benefit 293

Cost-Benefit Advertising ROI Machine Learning 293

Occam's Razor

FEBRUARY 26, 2008

" Or " I proposed testing / surveys / competitive intelligence / Analysts but I was shot down." 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Here is data from our latest test." And now you have no excuse to avoid testing.

Management 68

Management Experimentation Testing Strategy 68

DataKitchen

MARCH 8, 2023

This requires a culture of innovation, experimentation, and willingness to take risks and try new approaches. It is because the software team has built a system of regression, functional, and other impact tests that automatically give feedback to that junior engineer about the success (or not) of the change on the system. Will it work?

Analytics 130

Analytics Manufacturing Data-driven Data Analytics 130

CIO Business Intelligence

APRIL 18, 2022

Our internal QA team now focuses 100% on automated testing and managing the queue from the crowdsourced operation. IT’s approach is to launch betas, test and learn from them, then improve and offer more features and capabilities. They invest in cloud experimentation. Charles River Laboratories.

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. And then you’ll do a lot of work to get it out and then there’ll be no ROI at the end.

Management 110

Management Machine Learning Experimentation Metrics 110

Domino Data Lab

MAY 8, 2019

So much work in machine learning – either on the academic side which is focused on publishing papers or the industry side which is focused on ROI – tends to emphasize: How much predictive power (precision, recall) does the model have? Let’s unpack that one: it’s quite important. Does it beat existing benchmarks, i.e., is it SOTA?

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

MARCH 23, 2010

For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?

Analytics 118

Analytics Consulting Metrics Experimentation 118

datapine

FEBRUARY 4, 2020

Keep in mind that a metric like your CTR (click-through-rate) or the number of sessions should be understood in their globality, and not an absolute truth: increasing them will not systematically generate more profit or rise the ROI (return on investment) displayed on this dashboard. from your campaigns, various tests, and mistakes.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

AUGUST 13, 2012

Bjoern Sjut3: My main issue at the moment: How will multi-channel funnels and ROI calculations work in a multi device world? If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! That is the solution.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

OCTOBER 19, 2010

If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. If you have evolved to a stage that you need behavior targeting then get Omniture Test and Target or Sitespect. Experimentation and Testing Tools [The "Why" – Part 1]. Not a single one.

Analytics 135

Analytics Testing Optimization Measurement 135

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

CIO Business Intelligence

AUGUST 1, 2023

Improving customer support is a quick win for delivering short-term ROI from LLMs and AI search capabilities. Mitigate risks by communicating an LLM governance model The generative AI landscape has more than 100 tools covering test, image, video, code, speech, and other categories.

Digital Transformation 98

Digital Transformation Unstructured Data Strategy Experimentation 98

Smarten

JULY 3, 2017

It can also improve its time to market and competitive advantage, its ROI and its TCO. Advanced Data Discovery allows business users to perform early prototyping and to test hypothesis without the skills of a data scientist.

Visualization 40

Visualization Predictive Modeling Business Intelligence Experimentation 40

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It is pronounced the more test. It is an acronym for a test I often use in my consulting engagements. It stands for: Money off Roof test. Google SMB channel on Facebook fails (massively) the MoR test. Facebook for Businesses.

B2B 167

B2B Recreation/Entertainment Metrics Testing 167

Occam's Razor

APRIL 29, 2013

PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. If the simple A/B (test/control) experiment demonstrates that delivering display banner ad impressions to the test group delivers increased revenue, buy impressions to your heart's content. Focus on that, and you'll get big 5.

Marketing 166

Marketing Metrics Advertising Measurement 166