As product managers, our primary focus should always be on creating value for our users. While this may seem obvious, it can be easy to forget amidst the daily distractions of juggling everything from delivery management, team management, backlog grooming, and sprint planning.
When you add the complexities of working in a fast-moving organization, we can sometimes lose sight of the forest for the trees. After all, at the other end of the product development workflow is a real person relying on the products we're building to make their lives easier. In order to build the right thing, we must first build collective empathy for our users. It allows us to see our work in terms of the real problems it helps solve, rather than simply the metrics it helps move.
Join Jesse Walker, Product Manager at Canva, as he shares tips on how to build user empathy into everything you build.
In his talk, Jesse will explain:
- How to make sure you and your team know and truly understand your users
- Why it’s important to focus on solving problems instead of building features
- Balancing creating the tools people want and creating the tools people never knew they needed
This is an exclusive session you won't want to miss!
March 24, 2021 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm GMT