Smart Data Collective

JUNE 25, 2021

However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. In this article, we will discuss what l needs to be included in marketing reporting dashboards. It has a lot more to that.

Metrics 89

Metrics Dashboards Marketing Key Performance Indicator 89

Sisense

JUNE 22, 2021

CE Strategy has been helping clients lean into this new paradigm in the world of data-led marketing and has expanded into other business units such as sales, operations, finance, and HR to provide companies with a holistic understanding of how business key performance indicators (KPIs) impact one another. “As

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

datapine

MAY 9, 2019

By utilizing BI concepts and solutions for your business, you’ll be able to extract a wealth of insights that will help improve interdepartmental and external communications, problem-solving processes, online data analysis , financial efficiency, goal-setting, marketing, and profitability. Plan successful marketing activities.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Smart Data Collective

APRIL 18, 2023

Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.

Marketing 95

Marketing Data Analytics Analytics Advertising 95

Smart Data Collective

MARCH 11, 2022

Performance Evaluation. Customer service analytics assist you in tracking and comparing key performance indicators (KPIs) to service level agreements (SLAs). You may also reward top achievers and encourage your staff to perform better.

Customer Analytics 113

Customer Analytics Analytics Key Performance Indicator Journey Analytics 113

Occam's Razor

JANUARY 4, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. We expect greatness from our work, let’s focus on great KPIs. This blog post was originally published as an edition of my newsletter TMAI Premium. You can sign up here. All revenues from your subscription are donated to charity.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MARCH 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. This, unsurprisingly, ends up being a massive waste of your incredible talent, and an insult to the intelligence of our audience (the people who pay your salary). You can sign up here – all revenues are donated to charity.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Statistics 101