What is an effective key performance indicator?


The most effective way to manage this data is with the use of KPIs (key performance indicators) as signposts that keep the company going in the right direction. Strategy, Management and Performance Job Role - Executive

[eBook] The top 7 key performance indicators for mid-market CEOs and executives


Data is key to transformation in a business. Strategy, Management and Performance Job Role - ExecutiveData and analytics have never been more important for mid-market CEOs and executives to set the course for their businesses.


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Six Web Metrics / Key Performance Indicators To Die For

Occam's Razor

Key Performance Indicators! Oh and at the end a summary of eight rules you should follow, and if you do you'll charm the pants off your Key Decision Makers! : ). Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. What's a Key Performance Indicator?

The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Avinash Kaushik

You’ll get a different number for your Owned, Earned, Paid media strategies. Because getting there is hard, AND it requires building out a wide array of cross-functional relationships (always crucial when it comes to annual performance reviews!).

Winning With Data: Say No To Insights, Yes To Out-of-sights!

Avinash Kaushik

You are explaining the performance. What specific current or future campaigns, activities, internal or external business strategies are being influenced by the out-of-sight ? What is the effect of our mobile paid search strategy on our offline sales?

Increase Analytics Influence: Leverage Predictive Metrics!

Avinash Kaushik

Not just using Paid strategies, but Earned and Owned as well. Make it a core part of your analytical strategy to understand Behavior, Sources, Users, who are more/less likely to churn and action the insights.

It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies

Occam's Razor

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. In this post, with lots of pictures and real-world data examples, I want to share 6 different strategies you can leverage in service of simplification and pressing the right emotional buttons. We throw off a lot of data as a subtle way of earning a great job performance review.

Great Storytelling With Data: Visualize Simply And Focus Obsessively

Occam's Razor

As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. We are going to discuss a cluster of strategies you can use to ensure that you present your message with radical simplicity and with an incredible focus. Make performance comparisons easier! 's performance.

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

Social Media Performance Analysis. Key Metrics: Map Overlay Visualization. Silly problem (and an ineffective strategy for the scrapers). Social Media Performance Analysis. Let's say you want to analyze your social media performance. The second one will focus on analyzing content performance on our site from Social traffic. Most Social strategies consist of spamming the fresh and moving from fresh to fresher to freshest. Standard reports stink.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Now that your earned, owned and paid media strategies are in full swing, and you are the proud owner of the world's greatest desktop and mobile website, let's focus on enhancing your ability to get a massive audience.

Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Occam's Razor

digital performance. It also handy explanations of the metrics, with key context where necessary. is yearning for some segmentation, or at least for some comparisons of current performance to past performance for context. The Core Problem: The Failure of Just Summarizing Performance. These are your Directors, your owners of the Paid Search strategy, and other functional leaders. A great summary of performance with some trends.

Cookies To Humans: Implications Of Identity Systems On Incentives!

Occam's Razor

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Identity is key because currently targeting capabilities far out-strip any organization's ability to take advantage of it. Helps shine a light on the ability to do clever targeting, the content in the messages/ads, and smartness in bidding strategies. See, how dramatically different their execution strategy, their obsessions will be?

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

The key is the immediately adjacent part. The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). Dare I say, a key performance indicator.

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. It is one complete representation of performance, usually illustrated in a table or a graph. So obviously the executives will want a dashboard module that represents search performance.

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. The See – Think – Do Framework: Content Strategy. The See – Think – Do Framework: Marketing Strategy. The See – Think – Do Framework: Measurement Strategy. Identify gaps in our content/engagement/channel strategy on the web, 2. Unique Search, Display, Social strategies.

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period. In turn, that will help you figure out where and how much to dig to understand performance. related to their performance.

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

Occam's Razor

Notice because the company performance is all in one row, it is much easier to see that their CPC year-over-year change is less than the category (something harder to see in the original version). In this case I had to decide what the key point was (this is the think part). The first slide showed the desktop and laptop performance for search traffic for puppies (real data below, just not that category!)… Put another way, company performance compared to two benchmarks.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. First go into your Facebook Ads Reports, then Facebook Campaigns, click on Reports, choose Advertising Performance as the Type, and select your promoted posts. Then drill down to look at each individual promoted post’s performance. Don't have a social strategy: create products and services that compel social activity.

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. The above two make it very difficult to infer exactly what the performance is reflecting. It is a matter of which lens you want to look at your performance. %

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

Not just insane, so visibly insane that everyone should see through it and fix their minds/reports/strategies. Combine Results / Metrics Performance. #5. Combine Results / Metrics Performance. Web Analytics Web Metrics Advanced Analytics Digital Analytics actionable web analytics key performance indicators google analytics excellent analytics tipsFor the last decade (#omg!),

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

Once you have your highest level segmented view of the acquisition strategy, above, you can in two seconds segment down to individual channels you participate in. Advanced Analytics Marketing Tips Web Metrics actionable web analytics key performance indicators social media marketingI am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world.

Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

"Micro-Outcome Goal": Key Events. I have an extremely detailed post on the five detailed strategies you can use to calculate economic value. You can use the same strategy as above to create a engagement goal based on pages viewed, by looking at the average trends for Pages/Session… The other two recommendations above for duration also apply in this case. "Micro-Outcome Goal": Key Events.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

Perform Recency, Frequency & Pan Session Analysis: Fall in Love with People not Page Views. #6. " That will lead to: "Awesome, I know exactly which critical few Key Performance Indicators I'll be showing in our dashboard." Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. Look at the performance.

Produce Actionable Insights: Mate Custom Reports With Adv Segments!

Occam's Razor

Partly because of a lack of any tie to business strategy (ensure you have a Digital Marketing & Measurement Model !), It hopes to bring all the key metrics into one place (no more hunting and pecking!) One of the key ways in which we get relevant traffic to our websites is to have them properly indexed by Google / Bing / Baidu / Yandex. Search Engine Optimization is key. Always, always, always be a slave to business strategy/needs. Look at past performance.

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Occam's Razor

Compound Metrics "Decrapification" Strategy: Social: Standard Approach. Compound Metrics "Decrapification" Strategy: Social: Awesome Approach. Compound Metrics "Decrapification" Strategy: Search: Awesome Approach. In their social presence each company wants more of the Engagement Rate, what insights can you derive about each company from Engagement Rate performance above? and want to show social performance.

KPIs vs. Metrics: 5 ways data analytics can help monitor performance


Key Performance Indicators (KPIs), such as current revenue, are created to gauge performance. strategy management & performance executive data analytics business intelligence software KPIs and metricsWhat is the difference between KPIs and metrics?

5 important characteristics of an effective KPI


Setting key performance indicators (KPIs) is one of the easiest ways to do this. Strategy, Management and Performance Job Role - ExecutiveFor a growing business to remain competitive, it’s important to regularly track how its company-wide goals are progressing.

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6 Steps to Build a Successful BI Strategy Roadmap


Business intelligence strategy is seen as a roadmap designed to help companies measure their performance and strengthen their performance through architecture and solutions. How to develop a smart BI strategy? Here are 6 steps to make your BI strategy creating goes easier.

Your Effective Roadmap To Implement A Successful Business Intelligence Strategy

Datapine Blog

1) What Is A Business Intelligence Strategy? 2) BI Strategy Benefits. 4) How To Create A Business Intelligence Strategy. Now we are going to take that a step further with the following 16 steps to a better business intelligence strategy. Table of Contents.

Five Strategies for Slaying the Data Puking Dragon.

Occam's Razor

Your boss is waiting for you to present results on quarterly marketing performance, and you have 75 dense slides. Your digital performance dashboard has 16 metrics along 9 dimensions, and you know that the font-size 6 text and sparkline sized charts make them incomprehensible. As you accumulate more experience in your career, you’ll discover there are a cluster of simple strategies you can follow to pretty ruthlessly eliminate the riffraff and focus on the critical view.

8 Tips For Implementing A Successful Business Intelligence Strategy

BA Learnings

In order to keep your business competitive, drive growth, ensure continuous improvement and enhance profits, a Business Intelligence (BI) strategy is essential. But a BI strategy is not just about technology or choosing the right platform. Like any part of your business, BI requires strategy, planning, buy-in, execution and continuous review. In this blog post, we will look at the key steps to implementing a business intelligence strategy.

4 Key Elements of Enterprise AI Strategy


4 Key Elements of Enterprise AI Strategy. It combines the human capacities for learning, perception, and interaction to perform business operations. An effective Enterprise AI strategy should include the following aspects: Understanding AI Journey.

What the Future Holds for Decision Optimization

Decision Management Solutions

Recent studies identified 5 key themes, summarizing future needs: Ease of Use – software should be intuitive, simple to set up, use and visualize key information. Automation – laborious tasks happen automatically, key tasks are guided by technology. Decision Strategy Review.

20 Best Logistics KPIs and Metric Examples for 2022 Reporting

Insight Software

A logistics key performance indicator (KPI) is a quantitative tool used by businesses to measure performance within their logistics department. Choose leading indicators as opposed to lagging metrics. What is a Logistics KPI?

Your Definitive Guide To KPI Tracking By Utilizing Modern Software & Tools

Datapine Blog

Whatever your niche or industry, working with dynamic key performance indicators (KPIs) will empower you to track and improve your performance in a number of key areas, accelerating your commercial success in the process.

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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. They must make sure that their marketing strategy is operating effectively. It is no longer safe to indulge in guesswork about marketing strategies.

Scorecard vs Dashboard: How to Choose to Maximize Your Benefits?


However, limited by factors such as cost and corporate strategies, sometimes companies need to make a choice between scorecard vs dashboard. Therefore, scorecards are often used to achieve the goal of aligning operational execution with companies’ business strategies.

Dashboard vs. Scorecard: Differences, Advantages, Templates


As important parts of business intelligence, scorecards and dashboards can both play an obvious role in promoting enterprise performance management. Therefore, scorecards are often used to achieve the goal of aligning operational execution with companies’ business strategies.

5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies. With it, you can measure your key performance indicators quickly and more objectively than traditional methods.

Ongoing Decision Improvement Drives Decision Excellence

Decision Management Solutions

This means that understanding the structure of your decisions, tracking how you made them, mapping your decisions to business metrics and key performance indicators is essential.

5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

Customer service analytics is necessary for businesses that want to assess the level of help provided to customers and other key stakeholders. The information you gather will assist you in identifying strategies that are effective and pinpointing areas where you can improve.

4 Ways To Grow Your Business With Big Data

Smart Data Collective

That kind of data can help businesses understand which pages convert better and ask why certain pages don’t perform as well. Set goals about the key problems or growth areas in your business. Based on the data available, define strategies to achieve these goals.

KPIs vs Metrics: Understanding The Differences With Tips & Examples

Datapine Blog

Performance tracking has never been easier. With the rise of modern self-service BI tools , everyone can monitor relevant performance indicators in a matter of seconds. They act as a map to business outcomes and are the strategic indicators that will move the company forward.