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The Basic Guide to Marketing Analytics and Data-Driven Marketing

Smart Data Collective

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. They must make sure that their marketing strategy is operating effectively.

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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 102
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The Evolving Importance of Analytics in Generating Leads through PPC

Smart Data Collective

One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. PPC marketing would be infeasible in 2021 without analytics.

Analytics 117
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Using Analytics to Successfully Use Instagram Stories for Your Business

Smart Data Collective

You need to use analytics technology to get the most out of your efforts. This article will discuss everything you need to know about Instagram stories for business and how to use analytics to maximize your ROI: What are Instagram Stories for business? This makes them ideal for promoting a sale, event or new product.

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Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

I recommend using that money to buying your team iPhones every Friday, I assure you that'll have a positive ROI. Here are five brand and five performance metrics that'll be your BFFs in 2019, as you social strategy lives up to that now famous mantra: Show me the money! Focus on social media primarily as a paid media strategy.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Fruition Internet Marketing. Joseph Boisseaux.