Ad Block Tracking With Google Analytics: Code, Metrics, Reports
Occam's Razor
MAY 5, 2016
And, you can see the all important metric of Conversion Rate. I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers. Sign up here: The Marketing-Analytics Intersect.
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