Occam's Razor

JANUARY 7, 2019

Take a class in data visualization. Anyone can make a complicated visual, it takes someone very special (you!) My recommendations: Free Courses: Data Visualization and D3.js js and Data Analysis and Visualization at Udacity. Occam’s Razor : Start with this one: Closing Data's Last-Mile Gap: Visualizing For Impact.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

SEPTEMBER 30, 2013

Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. And you have!). People and companies.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Smart Data Collective

JULY 24, 2023

Analytics technology has made them even more reliable content distribution networks, since they have detailed engagement data that brands can take advantage of. These graphics, showcasing team lineups, game statistics, and engaging visuals, enhance the fan experience and generate excitement leading up to a match.

Analytics Technologies 75

Analytics Technologies Marketing Technology Analytics 75

Jen Stirrup

SEPTEMBER 19, 2019

Business Analytics with Big Data – let’s look at Big Data sources and how we can do Big Data Analytics with tools in Microsoft’s Data Platform. Power BI and Marketing Data. What kind of applicable analytics will we cover? One important area in data is marketing. The average attention span is only eight seconds.

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

Smart Data Collective

SEPTEMBER 30, 2021

It is easy to use and work wonders by helping to create the brand’s visual identity. Instagram users like the platform because it is very visual and they enjoy viewing short, interesting videos and eye-catching photos. An example of this is how it can incorporate a color theme.

Analytics 97

Analytics Marketing Sales Analytics Technologies 97

Sisense

JANUARY 22, 2021

To business intelligence execs, the top-level view is the integration of everything from containers to ML technologies and visualizations. Analytics must cope with both structured and unstructured data to achieve optimal results. The race to put actionable insights into the hands of users is on.

Machine Learning 52

Machine Learning Unstructured Data Forecasting Advertising 52

Smart Data Collective

JANUARY 26, 2022

Data visualization methods, such as graphs and charts, reveal trends and insights in an instant. Increased Marketing Potential. Legal marketing analytics can also help legal professionals to comprehend their ideal client. Improved Insurance Claim Processing.

Data Analytics 69

Data Analytics Analytics Predictive Analytics Insurance 69

Smart Data Collective

MARCH 31, 2020

James Paine, the founder of West Realty Advisors, compiled a list of case studies on companies using big data and AI to get more value for their marketing campaigns. Some of these companies use AI to improve the targeting of their advertising, curate higher quality content and use machine powered marketing analytics.

Marketing 89

Marketing Advertising Big Data ROI 89

Occam's Razor

MAY 27, 2015

Here's a slide from one of my recent presentations where I created a visual to represent data that came from eMarketer… Amazing, is it not? It is an undeniable fact of life that mobile phones have become the platform we use the most when it comes to digital. If you look over the last five years, the change is astounding.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Smart Data Collective

APRIL 2, 2021

We found invaluable data from a variety of market analytics platforms, which helped us come up with this list. Smartphones are dominating the gadgets market, and the numbers of devices in use are on a constant rise. At this juncture, we can introduce you to the top ten white label products to sell in 2021. 1) Mobile covers.

Big Data 78

Big Data Marketing Sales Data mining 78

datapine

FEBRUARY 17, 2023

We are talking about logos, colors, fonts, buttons, visualizations, and many other elements that make this an invaluable technology. Embedded BI is the process of integrating a BI tool with its associated features like data visualization, dashboard reporting , and more into existing business applications. But not just that.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

datapine

MAY 28, 2019

What kind of database you’re currently working with and do you need various data connectors to unite all your flat files, databases, marketing analytics, social media, etc. After deciding to implement a business analytics project with the help of a data dashboard , their efficiency skyrocketed.

Business Intelligence 317

Business Intelligence KPI Dashboards Reporting 317

Smart Data Collective

MAY 31, 2023

Here are a few examples of how stories encourage comments: IG stories are visually appealing and easy to consume. Keep Your Text Short and Sweet Instagram is all about eye-catching visuals, so keeping your text short and sweet is smart. To summarize, trim the text, let your visuals shine, and watch those comments roll in.

Marketing 73

Marketing Data Analytics Analytics Interactive 73

Occam's Razor

JULY 6, 2016

sidebar ] I'm writing a weekly newsletter that shares tips on how to make sense of data, my favourite data visualizations, marketing strategies and things to avoid in your quest to be a smarter digital person. You can sign up here: The Marketing-Analytics Intersect. PDF Here: 25 Principles of Mobile Site Design.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

JANUARY 4, 2022

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

KPI 127

KPI Advertising Metrics Measurement 127

Ontotext

JANUARY 6, 2022

It will also implement automatic data flows between best-in-class platforms: GraphDB for semantic storage and querying, Elasticsearch for full-text and faceted search, Kibana for visualizations and analytics. Kibana is a very powerful tool for making analytics that is part of the Elastic stack.

Marketing 52

Marketing Data Quality Dashboards Visualization 52

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Visual appearance : The best sales automation tools are only as good as the graphics and design that they utilize. Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. Companies spent $2.8

Sales 130

Sales Big Data Cost-Benefit Marketing 130

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Additionally, I was so very excited about the Visual Interaction Network they built to mimic a human’s ability to predict. (If If you’ve not read that post, I do encourage you to do so as it will have valuable context.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Darkhorse

APRIL 9, 2018

There are also a number of new firms that specialize in analytics consulting. Some firms are functional specialists with specific expertise in marketing analytics or HR analytics. Still others are built around a specific capability like machine learning or data visualization.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Smart Data Collective

AUGUST 31, 2021

Some people prefer visuals, while others love reading written content. You can check the things that impact the search performance such as visuals, CTA, landing pages, site speed, etc. Native ads are a popular form of online marketing. This is also a way to get your content to all of your target audience. What can you do?

Data-driven 118

Data-driven Marketing Big Data Advertising 118

FineReport

APRIL 3, 2024

In today’s data-driven landscape, businesses are leaning more on BI tools , particularly BI dashboard solutions, to enhance decision-making through data visualization. These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Occam's Razor

MARCH 7, 2016

My third newsletter was an experimentation in engagement possible with a smaller focused audience, the topic was something I've expressed a great deal of affection for on this blog… TMAI #3: Visualizing Lies: Two Answers. Happy visualizing! I think his visual is better. I'll try horizontally below.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

JULY 13, 2017

In service of that belief, there are few things that bring me as much joy as visualizing data (smart segmentation comes close). While I am partial to the simplest of visualizations in a business data context, I love a simple Bar Chart just as much as a Chord or Fisher-Yates Shuffle. 6: Turbocharging Data Visuals with Storytelling.

Visualization 124

Visualization Strategy Interactive Statistics 124

datapine

DECEMBER 4, 2019

The types of data companies collect include flat files, marketing analytics, CRM or helpdesk, for example, and the sheer number of platforms, applications and mentioned types makes it quite difficult to manage the access, processing, and integration across multiple platforms. Graph analytics has revolutionized business intelligence.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

As such any Data and Analytics strategy needs to incorporate data sovereignty as per of its D&A governance program. Coding skills – SQL, Python or application familiarity – ETL & visualization? Yes, prescriptive and predictive analytics remain very popular with clients. Thanks for the overview Andrew.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52