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How to link CX to ROI: Your free eBook inside

Corinium

Three strategies for demonstrating business value for your experience management program. A successful program often comes down to strategically choosing initiatives, using storytelling techniques to showcase ROI and keeping the right stakeholders involved. A 360 view of experience intelligence and how it makes your job easier.

ROI 195
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Eyes on Data: An Approach to Measure Data ROI

TDAN

The difficulty is convincing decision makers to invest in data when measures of data’s value either do not exist or feel too ambiguous to estimate. As digital transformation accelerates, interest in frameworks for linking data to monetary measures grows.Connecting data […] For data managers, the struggle is especially familiar.

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Why Measuring ROI for AI Is an Art, Not a Science

Dataiku

When it comes to calculating the return on investment (ROI) of data science, machine learning, and AI projects, there’s a lot to unpack. Before even jumping into the measurements and calculations, it’s important to understand the scope. Are you measuring ROI gained from a data platform or a series of data initiatives themselves?

ROI 68
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The steep cost of a poor data management strategy

CIO Business Intelligence

Such is the case with a data management strategy. Without it, businesses incur steep costs, but the downside, or costs, are often unclear because calculating data management’s return on investment (ROI), or upside, is a murky exercise. For example, smart hospitals employ effective data management strategies.

Strategy 112
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Customer Experience Management: Optimizing Your Strategy for Financial Success

Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

To gain buy-in from the C-Suite and key stakeholders, it’s crucial to illustrate how Experience Management translates into clear, measurable business results. In this exclusive webinar, Diane Magers will guide you through the journey of aligning your customer and employee experience strategy with financial success. Register today!

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5 tips for maximizing ROI of IT projects

CIO Business Intelligence

One of the most important parameters for measuring the success of any technology implementation is the return on investment (ROI). Providing a compelling ROI on technology initiatives also puts CIOs in a stronger position for securing support and funds from the business for future projects. Align projects with business goals.

ROI 130
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Machine Learning Helps Social Media Marketers Earn Higher ROIs

Smart Data Collective

According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. There are a number of ways that companies can boost their marketing strategies with machine learning technology. How Can Machine Learning Boost Your Social Media Marketing ROI?

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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals! Data normalization.