Smart Data Collective

FEBRUARY 16, 2023

According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. There are a number of ways that companies can boost their marketing strategies with machine learning technology. How Can Machine Learning Boost Your Social Media Marketing ROI?

Machine Learning 112

Machine Learning ROI Marketing Cost-Benefit 112

Smart Data Collective

DECEMBER 15, 2021

Whether marketers intend to reach new customers or persuade the existing ones, here are ways analytics is boosting returns on investment (ROI): 1. Creating a strategy that promotes your products and services is the first attempt at reaching your target audience. Increased Customer Growth. Improved Marketing Campaigns. Reduced Risks.

ROI 112

ROI Marketing Data Analytics Analytics 112

IBM Big Data Hub

MARCH 29, 2024

An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Steps to create an effective customer retention strategy Effective customer retention strategies begin the moment a first-time customer makes a purchase.

Strategy 62

Strategy Cost-Benefit Key Performance Indicator Marketing 62

Smart Data Collective

SEPTEMBER 29, 2022

OCR and Other Data Extraction Tools Have Promising ROIs for Brands. One study by Think With Google shows that marketing leaders are 130% as likely to have a documented data strategy. Data strategies are becoming more dependent on new technology that is arising. Optimize your time. More efficiency.

Data-driven 132

Data-driven Data Quality Optimization Insurance 132

CIO Business Intelligence

NOVEMBER 18, 2022

To optimize cloud investments, C-level executives are increasingly adopting cloud financial operations (FinOps). In this article, I’ll explore common cloud optimization and FinOps challenges and strategies for overcoming them. This strategy aligns well with the concept of a smart cloud.

Optimization 91

Optimization KPI Key Performance Indicator Cost-Benefit 91

Smart Data Collective

AUGUST 23, 2023

One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively. Big data technology has rapidly changed the state of modern marketing.

Big Data 78

Big Data ROI Marketing Advertising 78

Smart Data Collective

DECEMBER 13, 2021

E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. More e-commerce companies are leveraging analytics and AI to improve their business strategies. Most ecommerce marketing strategies depend on your market, competitors, and your business goals. billion on big data by 2025.

Data-driven 132

Data-driven Marketing Strategy Big Data 132

Smart Data Collective

JUNE 30, 2022

Modern marketing strategies rely heavily on big data. Instagram marketing strategies will be far more effective if they utilize data analytics and artificial intelligence. Instagram has a sophisticated data analytics platform that makes it easier for advertisers to optimize their strategies for the highest possible ROI.

Data-driven 106

Data-driven Marketing Strategy Big Data 106

IBM Big Data Hub

AUGUST 8, 2023

The very features that make Kubernetes so attractive are also contributing to a complex and dynamic cloud infrastructure, leading to new cost drivers that demand careful attention and optimization strategies. Now available in the IBM Cloud catalog Sign up for a 30-day free trial of StormForge Optimize Live to get started.

Optimization 51

Optimization Cost-Benefit Machine Learning ROI 51

IBM Big Data Hub

JUNE 20, 2023

Here’s what you need to know in order to build a successful strategy. We’ll go deeper into EAMs, the technologies underpinning them and their implications for asset lifecycle management strategy in another section. What is an asset? First, let’s talk about what an asset is and why they are so important.

Strategy 73

Strategy Management Cost-Benefit IoT 73

IBM Big Data Hub

NOVEMBER 30, 2023

Talent acquisition refers to the ongoing strategy and process an organization and its HR department uses to source, attract, evaluate, hire and retain the highly-qualified new employees it needs to grow. A well-crafted talent acquisition strategy has become a critical component for organizations seeking to secure a competitive edge.

Strategy 65

Strategy Cost-Benefit Consulting Data-driven 65

Smart Data Collective

JUNE 29, 2022

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. If you want to make the most of your big data strategy, you should keep reading to learn how to incorporate data into email marketing. How to Use Data to Improve Your Email Marketing Strategy.

B2B 102

B2B Data-driven Marketing Strategy 102

Smart Data Collective

MAY 28, 2019

Big Data Drives the ROI of Digital Marketing. Big data is the backbone of modern digital marketing strategies. It is imperative for the business owner to understand the merits of data analytics in their digital marketing strategy. Big data helps you automate your marketing strategy for optimal cost-effectiveness.

ROI 85

ROI Big Data Marketing Advertising 85

IBM Big Data Hub

MARCH 14, 2024

However, while embracing hybrid cloud might be intrinsic, clients continually seek to derive business value and higher return on investment (ROI) from their investments. The lack of ROI progress can be attributed to several factors, including slow adoption, unrealized use cases and unaddressed cloud sprawl.

ROI 73

ROI Business Objectives Cost-Benefit Enterprise 73

Smart Data Collective

AUGUST 15, 2019

The Proliferation of AI in Google AdWords and Other PPC Strategies. You should keep this in mind while optimizing your campaigns. PPC expert Loren Baker talked about some of the strategies that you can use to merge AI and PPC and SEO. Benefits of Using AI in Your PPC Strategy. AI is the Key to Successful PPC Campaigns.

Optimization 63

Optimization Strategy Advertising Machine Learning 63

IBM Big Data Hub

MAY 1, 2023

However, regardless of your cloud cost optimization strategy, achieving operational excellence at scale and taking advantage of the elasticity of the cloud requires software that optimizes your consumption simultaneously for performance and cost—and makes it easy for you to automate it, safely and confidently.

Optimization 83

Optimization ROI Consulting Dashboards 83

Smart Data Collective

NOVEMBER 12, 2021

To address newer challenges, security providers have developed new technologies and strategies to combat evolving threats. To get acquainted with the ways security firms are handling the new breed of threats in cyberspace, here’s a rundown of the notable strategies the leading cybersecurity platforms and security firms are offering.

Strategy 128

Strategy Enterprise Testing Cost-Benefit 128

Smart Data Collective

NOVEMBER 18, 2021

In the information, there are companies with big data strategies and those that fall behind. However, the success of a big data strategy relies on its implementation. VentureBeat reports that only 13% of companies are delivering on their big data strategies. This will enable you to optimize your business model accordingly.

Data Strategy 123

Data Strategy B2B Strategy Big Data 123

Smart Data Collective

AUGUST 21, 2023

NASM’s certification programs cover a wide spectrum, including: Certified Personal Trainer (CPT) Corrective Exercise Specialist (CES) Performance Enhancement Specialist (PES) Nutrition Coach (NC) NASM’s curriculum revolves around an evidence-based training approach, aligning with the Optimal Performance Training™ (OPT) model.

ROI 77

ROI Data Analytics Analytics Big Data 77

Smarten

DECEMBER 20, 2022

SO…when considering options for business intelligence and augmented analytics, your business must satisfy the needs and expectations of your team, or it risks investing in products and solutions that will reap poor return on investment (ROI), poor total cost of ownership (TCO) and poor user adoption.

ROI 52

ROI Cost-Benefit Data-driven Business Intelligence 52

CIO Business Intelligence

FEBRUARY 14, 2023

Lessons not learned from the past Organizations have over the past decade put a tremendous amount of energy and effort into becoming data driven but many still struggle to achieve the ROI from data that they’ve sought. However, a data execution strategy has to evolve for real-time AI to scale with speed.

Data Strategy 112

Data Strategy Strategy Machine Learning Data-driven 112

Smart Data Collective

JANUARY 27, 2022

Research has shown that companies with big data strategies are 19 times more likely to become profitable. Unfortunately, some businesses have made poor decisions when instituting a data strategy. They have heard that big data can be useful, so they invest in it without much consideration for their ROI. What are you waiting for?

Optimization 101

Optimization IT Big Data Cost-Benefit 101

CIO Business Intelligence

JANUARY 25, 2024

For enterprise executives in 2024, that means right-sizing those expectations and getting to work: justifying the right use cases, forming teams, and tracking progress and ROI. Here are three strategies designed to help CIOs and others maximize their return not just on AI, but all essential tech.

ROI 99

ROI Experimentation Sales Finance 99

Smart Data Collective

JUNE 24, 2021

We have talked extensively about the value of using data for marketing strategies in all industries. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies. It is easier to flush out your marketing strategy with the use of marketing automation and analytics tools.

Marketing 85

Marketing Strategy Analytics Marketing Analytics 85

Smart Data Collective

FEBRUARY 21, 2021

A growing number of marketers are using data analytics technology to optimize their lead generation models. But what lead generation strategies can you use in conjunction with your data analytics tools. You need to know which strategies work for lead generation in order to utilize data analytics effectively. .”

Strategy 98

Strategy Data Analytics Analytics Data-driven 98

CIO Business Intelligence

JUNE 6, 2023

By using a simple equation, the value calculator provides a quantitative estimate of the potential return on investment (ROI) of a particular initiative. To get the maximum value, it’s a far better strategy to maximize the number of use cases you can get out of a tool rather than considering the first use case as a standalone.

Optimization 52

Optimization Cost-Benefit ROI Data-driven 52

BizAcuity

APRIL 25, 2022

Casinos would do well to think through their marketing strategies, to support growth, differentiate themselves from competitors, and strengthen their relationship with patrons and members. The casino operators are expected to face known challenges of rising competition, decreasing ROI, and a high churn rate. No ROI, no investment.

Marketing 52

Marketing Strategy ROI Digital Transformation 52

Smart Data Collective

JULY 11, 2022

As digital business strategies continue to evolve, the Chief Marketing Officer (CMO) must adapt their skills and knowledge to not only keep up, but get ahead. This is going to entail learning more about the benefits of data analytics and how they can be integrated into their overall marketing strategy. Social Media Marketing.

Data Analytics 129

Data Analytics Analytics Advertising Big Data 129

datapine

APRIL 10, 2019

It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. of marketing experts has named video marketing as the best content type with the best ROI and 70% of professionals report videos convert better than any other medium. Videos help you boost business conversions and sales.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

CIO Business Intelligence

FEBRUARY 28, 2024

The technology allows for dynamic rerouting of traffic, prioritization of critical applications, and performance-based routing to optimize network efficiency. While SD-WAN may represent a higher initial investment compared to traditional routers, the long-term return on investment (ROI) is significant.

Cost-Benefit 95

Cost-Benefit Digital Transformation ROI Strategy 95

Smart Data Collective

NOVEMBER 5, 2023

Why Are More Companies Investing in Analytics to Bolster their Digital Marketing Strategies? Experts such as Neil Patel have extensive guides on using analytics to get more value out of their marketing strategies. Such data is immensely important to formulate a winning strategy. The benefits are massive.

Marketing 101

Marketing Analytics ROI Data-driven 101

Smart Data Collective

AUGUST 29, 2019

His article talked about utilizing big data for everything from customer analytics to optimizing pricing strategies. You should understand the different data-driven sales strategies to pursue. Best Marketing Strategies with Big Data. Every business can benefit from a strong marketing strategy. Start blogging.

Sales 72

Sales Data-driven Marketing Strategy 72

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

Smart Data Collective

JANUARY 11, 2023

However, many other small businesses find ways to use data to boost their marketing strategies as well. How Landscaping Companies are Taking Advantage of Big Data to Boost their Marketing Strategies. Here are some ways to use big data to improve the effectiveness of your landscape marketing strategy.

Data-driven 94

Data-driven Marketing Advertising Big Data 94

CIO Business Intelligence

JANUARY 10, 2024

Optimizing cloud investments requires close collaboration with the rest of the business to understand current and future needs, building effective FinOps teams, partnering with providers, and ongoing monitoring of key performance metrics. Refactoring applications to take advantage of cloud-native services is vital to maximizing cloud ROI.

Cost-Benefit 115

Cost-Benefit Measurement Optimization Metrics 115

CIO Business Intelligence

FEBRUARY 8, 2023

As a result, numerous essential concerns like data collecting and reporting, decision-making, and data optimization are being addressed. Challenges for teams include finding effective strategies for using customer data to fuel experience decisions and developing tech evaluation criteria for their organisation.

ROI 98

ROI Measurement Data Processing Strategy 98

CIO Business Intelligence

OCTOBER 30, 2023

Through VSM, they optimized resource utilization and reduced waste. We’re in a data-intensive tech field that moves faster than a project plan or traditional roadmaps,” said Jason Newman, senior manager, systems engineering, Connected Solutions Group strategy and operations at Verizon. What you see is maximizing the ROI.”

Management 142

Management Digital Transformation Cost-Benefit ROI 142