How to Maximize ROI From the IIoT


A digital transformation takes time, sometimes a considerable amount, which means it can be difficult to quantify ROI — at least in the short term. That said, measuring real ROI is about the big picture and how all those smaller wins come together to provide a wholly effective strategy.

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How to get a quick ROI from business intelligence software


When implementing any new strategy, hiring new people or investing in business software, you want to make sure that your business is getting a return on its investment. business intelligence basics strategy management & performance KPIs and metrics

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How to Use AI for Email Marketing to Boost its ROI


If you are wondering exactly how AI can benefit your email marketing campaigns and boost its ROI , then read on to find out! Here are 6 ways AI can help you create a lucrative email marketing strategy. . Get Ready to Use AI for Better Email Marketing ROI.

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The Significance of Product Quality Analytics for an Increased ROI


A successful product return strategy and its implementation results in lowered investment costs, improved levels of customer service, increased revenue and profitability.

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10 Keys to AI Success in 2021

Capitalizing on the incredible potential of AI means having a coherent AI strategy that you can operationalize within your existing processes. Learn how organizations are overcoming hurdles and realizing the enormous rewards that AI can bring to any organization.

Machine Learning Maximizes Email Marketing ROI With List Segmentation

Smart Data Collective

The ROI of email marketing can be up to 4,400%. Email list segmentation strategies have their limitations without machine learning. Some examples of segmentation strategies are discussed below. Email has proven to be a remarkably resilient marketing medium.

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How to link CX to ROI: Your free eBook inside


Three strategies for demonstrating business value for your experience management program. A successful program often comes down to strategically choosing initiatives, using storytelling techniques to showcase ROI and keeping the right stakeholders involved.

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Big Data Insights Drive Surge In Digital Marketing ROI

Smart Data Collective

Big Data Drives the ROI of Digital Marketing. Big data is the backbone of modern digital marketing strategies. It is imperative for the business owner to understand the merits of data analytics in their digital marketing strategy. Split-testing tools also use big data to help marketers analyze the ROI of different customer segments. Big data helps you automate your marketing strategy for optimal cost-effectiveness.

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At a loss for data project ROI? Evaluate it like a product

CIO Business Intelligence

Today, Doug Laney, innovation fellow of data and analytics strategy at West Monroe, disputes Humby’s assertion on a technicality: “When you use a drop of oil, you can only use it one way at a time,” Laney says. A framework for data project ROI.

7 Ways Data Analytics Is Boosting the ROI Of Digital Marketing

Smart Data Collective

Whether marketers intend to reach new customers or persuade the existing ones, here are ways analytics is boosting returns on investment (ROI): 1. Creating a strategy that promotes your products and services is the first attempt at reaching your target audience.

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Data Analytics Secrets to Optimizing Your Email Marketing Strategy?

Smart Data Collective

With most businesses investing more heavily data-driven, digital marketing strategies recent years, it’s important to stay ahead of your competitors. With a good email marketing strategy in place, you are likely to be more successful.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

8 Data-Driven Strategies to Improve Customer Engagement

Smart Data Collective

Proper consumer engagement strategies are vital factors that might determine how profitable your business becomes. The good news is that data analytics technology can drastically improve your customer engagement strategy. Use analytics to maximize social media ROI.

Forrester Does the Math on the ROI of the Alation Data Catalog


Hundreds to thousands of employees at more than 130 enterprises are using Alation to do everything from create a data culture to drive a customer-first strategy. The research examined the potential ROI enterprises realize by deploying Alation.

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Why Measuring ROI for AI Is an Art, Not a Science


When it comes to calculating the return on investment (ROI) of data science, machine learning, and AI projects, there’s a lot to unpack. Are you measuring ROI gained from a data platform or a series of data initiatives themselves? Are you modifying a previously existing strategy for tackling ROI or creating one from scratch? Before even jumping into the measurements and calculations, it’s important to understand the scope.

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Benefits of SMS for Data-Driven Marketing Strategies

Smart Data Collective

However, there are other reasons to use big data to make the most of your marketing strategy. They can be a lot more effective with these strategies if they embrace data analytics, AI and other similar technologies. You will be a lot more successful with your marketing strategy if you are able to use big data to optimize your strategy effectively. Companies that use data analytics technology to guide their SMS strategy tend to be more effective.

Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. More e-commerce companies are leveraging analytics and AI to improve their business strategies. Analytics technology is the basis for most modern email marketing strategies.

MLOps 101: The Foundation for Your AI Strategy

Machine Learning Operations (MLOps) allows organizations to alleviate many of the issues on the path to AI with ROI by providing a technological backbone for managing the machine learning lifecycle through automation and scalability.

3 Strategies Employed by the Leading Enterprise Cybersecurity Platforms

Smart Data Collective

To address newer challenges, security providers have developed new technologies and strategies to combat evolving threats. It is not only able to check whether or not security controls are working the way they should; it also maximizes the ROI on these controls.

4 Recommendations for Maximizing ROI in Artificial Intelligence Solutions

Sirius Computer Solutions

Most companies have adopted a cloud strategy, but when launching an AI project there are some important considerations. The interwoven theme of these considerations is that careful planning can be one of the biggest contributors to ROI expectations when launching an AI solution.

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Your Effective Roadmap To Implement A Successful Business Intelligence Strategy

Datapine Blog

1) What Is A Business Intelligence Strategy? 2) BI Strategy Benefits. 4) How To Create A Business Intelligence Strategy. Now we are going to take that a step further with the following 16 steps to a better business intelligence strategy. Table of Contents.

Use a Data Strategy to Make Your Startup Profitable

Smart Data Collective

In the information, there are companies with big data strategies and those that fall behind. However, the success of a big data strategy relies on its implementation. VentureBeat reports that only 13% of companies are delivering on their big data strategies.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Leveraging Social Analytics for Optimizing Your Marketing Strategy

Smart Data Collective

It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data and social analytics with your marketing strategy. This will help you get a much higher ROI from your campaigns.

The future of casino marketing strategy is digital plus data


Casinos would do well to think through their marketing strategies, to support growth, differentiate themselves from competitors, and strengthen their relationship with patrons and members. ROI is sacrosanct for a casino business. No ROI, no investment.

5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. To do that, you need to hire a product strategy consulting expert.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. 4: Proving the Value/ROI of Investment in Facebook.

Study: Most Executives Consider Big Data Crucial but Lack Strategies

Smart Data Collective

However, only 20 percent consider their digital transformation strategies effective. As mentioned, only a fifth of the business executives surveyed considers their digital transformation strategies effective. Big data is having a tremendous impact on the future of modern business.

Use AI to Get the Most Out of Your Social Media Marketing Strategy

Smart Data Collective

More companies are using AI to automate a number of aspects of their operations and improve their ROI. You can use AI to automate many parts of your marketing strategy. Despite the obvious benefits of social media marketing, only 48% of companies realize a positive ROI from it.

You Needed to Use External Data Yesterday

The Data Administration Newsletter

There’s an impossible amount of information thrown at us every day. Our jobs, calls, emails, news media, dashboards, more emails, Slack, LinkedIn, and all the rest all take up a substantial portion of our mental energy. But, without that information coming in, we’d be clueless about our surroundings.

Every Business Needs an Analytics-Driven Content Marketing Strategy

Smart Data Collective

We have talked extensively about the value of using data for marketing strategies in all industries. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies. You can use analytics to optimize your lead generation strategy.

How To Build A Modern & Effective Video Marketing Strategy


It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. of marketing experts has named video marketing as the best content type with the best ROI and 70% of professionals report videos convert better than any other medium. Your business success hinges on the right video marketing strategy, the right production quality, and high-quality video with the right message.

5 Data Points that Your 2022 Digital Marketing Strategy Must Include

Smart Data Collective

The industry knows data is critical to a successful strategy. Here are five of the most important data points you must include in your digital marketing strategy to maximize effectiveness. You must pay attention the data points that matter!

Five Proven Lead Generation Strategies to Merge with Data Analytics

Smart Data Collective

But what lead generation strategies can you use in conjunction with your data analytics tools. You need to know which strategies work for lead generation in order to utilize data analytics effectively. Data Analytics Helps with Your Lead Acquisition Strategy.

6 Data Insights to Optimize Scheduling for Your Marketing Strategy

Smart Data Collective

Big data is central to the success of modern marketing strategies. Marketing teams can use data analytics to optimize their scheduling to squeeze a higher ROI from their strategies. There are several data-driven strategies you can employ to come up with reasonable estimates.

Top 18 Social Media KPIs & Metrics You Should Use For A Complete SM Strategy


Like most digital marketing mediums, there are a number of KPI examples you can associate with these platforms – and if tracked, measured, and analyzed to their maximum capacity, social KPIs will help your business expand its commercial reach while increasing engagement, boosting revenue, and significantly improving your ROI. Later we will focus on engagement and content KPIs that will enable you to develop an extensive SM strategy. c) Bonus Metrics For A Complete SM Strategy.

IT Architects Are Critical to Bringing Hyper-Agility to Organizations’ AI Strategy


In “Driving ROI Through AI,” a recent benchmarking study with input from over 1,200 executives, 38% of respondents cited making sure their IT architecture and data management system can support AI as the most important lesson learned in implementing advanced AI within their organization.

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4 Key Elements of Enterprise AI Strategy


4 Key Elements of Enterprise AI Strategy. However, due to a lack of foundation to embed AI capabilities, companies cannot successfully leverage AI into their data and operational strategy.

Building a BI Strategy: Why It Is Important

Insight Software

We recommend that business leaders begin with a clear, actionable strategy for business intelligence (BI). In fact, when you consider the tangible business benefits that powerful reporting can provide, an investment in BI tools delivers a very strong ROI.

More Brands Use AI Driven PPC Strategies For Optimal Exposure

Smart Data Collective

The Proliferation of AI in Google AdWords and Other PPC Strategies. PPC expert Loren Baker talked about some of the strategies that you can use to merge AI and PPC and SEO. Benefits of Using AI in Your PPC Strategy. You can utilize an AI-based PPC strategy to boost your online presence easily. A growing number of PPC experts are using AI to get better ROIs and more visibility from their investments.

AI and BI Are the New Digital Marketing Tools


Big Data Features Big Data News, Articles, & Education Business Intelligence Features Business Intelligence News, Articles, & Education Data Education Data Features Data Strategy Features Data Strategy News, Articles, & Education Data Topics AI artificial intelligence bi business intelligence data analysis robertson roi

Data-Driven Marketing Strategies Will Be the Norm in The Post-Covid Era

Smart Data Collective

A growing number of companies are using data-driven marketing strategies to reach a larger customer base. While much is still uncertain, businesses, especially those hardest hit by the effects of Covid-19, will need to re-focus and adapt their marketing strategies to the post-Covid era.

6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Smart Data Collective

His article talked about utilizing big data for everything from customer analytics to optimizing pricing strategies. You should understand the different data-driven sales strategies to pursue. Best Marketing Strategies with Big Data. Every business can benefit from a strong marketing strategy. You can find a number of ways to incorporate big data into these strategies. Machine learning has helped retargeting advertisers get the highest possible ROI.