Car Windows Can Now Tell You What You See Outside; Thanks to VR Technology

K. C. Sabreena Basheer 10 Jan, 2024 • 3 min read

Embarking on a journey of innovation, the AR Interactive Vehicle Display promises to redefine the way we experience sightseeing. This revolutionary technology seamlessly integrates augmented reality (AR) with travel, enriching the scenic adventure for passengers. It combines eye-tracking cameras and transparent microLED touchscreen panels to elevate the sightseeing experience. Developed by the Industrial Technology Research Institute (ITRI), the VR display is set to make its debut at CES 2024.

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ITRI's AR Interactive Vehicle Display debuts at CES 2024.

Enriching Sightseeing with AR Technology

The AR Interactive Vehicle Display, poised to be a CES 2024 highlight, introduces a novel way to engage with landmarks. Placed above each window, eye-tracking cameras capture passengers’ gazes and, combined with GPS data, identify the attractions that captivate them. A transparent microLED touchscreen panel then displays a miniature photo of the attraction, creating an unobtrusive augmented reality overlay that enhances rather than obstructs the view.

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Transformative Interaction with Landmarks

For those eager to delve deeper into the history or significance of an attraction, a simple tap on the displayed photo triggers information-rich text boxes. These boxes appear around the view, providing detailed insights without compromising the panoramic scenery. This interactive approach transforms sightseeing into an immersive and enlightening experience, bridging the gap between the traveler and the destination.

AR Interactive Vehicle Display can tell us about what we see outside.

Potential Applications in Various Sightseeing Vehicles

The versatility of the AR Interactive Vehicle Display extends beyond buses, finding potential applications in trains, tour boats, and gondolas. Its seamless integration into various modes of transport ensures an enhanced sightseeing experience across diverse terrains. This transformative technology has already made waves in public aquariums, offering detailed information about different species of fish. A video accompanying the release provides a tantalizing glimpse into the future of sightseeing.

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Mitigating Motion Sickness

A notable feature of the AR Interactive Vehicle Display is its consideration for passenger comfort. Real-time visual information follows the passengers’ line of sight, and a touch on the screen provides access to detailed information. To mitigate motion sickness, an on-screen visual aid moves in sync with the vehicle’s motion, preventing passengers from feeling dizzy or nauseous during their AR-enhanced journey.

Our Say

The AR Interactive Vehicle Display is a testament to the evolving synergy between technology and travel. As we anticipate its unveiling at CES 2024, the potential applications of this innovation in various modes of transportation hint at a future where every journey becomes a rich tapestry of information and experience. This development underscores the inexorable march of progress, ushering in a new era of sightseeing that is as informative as it is visually captivating.

The AR Interactive Vehicle Display stands poised to revolutionize the travel industry, promising a future where every window becomes a portal to knowledge and exploration. As we eagerly await its debut, the prospect of a more enriched and immersive travel experience beckons, inviting us to see the world in a new light.

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