In an innovative leap for visual content creation, Getty Images and Nvidia have joined forces to introduce Generative AI by iStock, an innovative text-to-image platform. This collaborative effort seeks to empower both individuals and businesses with an affordable and commercially safe solution for generating unique stock photos. Moreover, it aims to eliminate the barriers associated with traditional AI image creation, such as copyright infringement.

The Fusion of Creativity and Technology

Generative AI by iStock represents a significant advancement in artificial intelligence, leveraging Nvidia’s powerful Picasso model. Unlike its predecessor, Generative AI by Getty Images, this platform from iStock is tailored for individual users and small to medium businesses. The collaboration ensures a seamless integration of Nvidia’s cutting-edge technology with Getty’s extensive creative and stock photo libraries.

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Democratizing Visual Content Creation

Designed with small and medium businesses in mind, Generative AI by iStock aims to streamline the process of finding stock photos. Grant Farhall, Getty’s Chief Product Officer, emphasizes its efficiency, allowing users to obtain precise and tailored visuals with a simple text prompt. This democratization of visual content creation provides a cost-effective alternative for businesses seeking high-quality images without the need for extensive photography resources.

Features and Affordability

Priced at $14.99 for 100 prompts, Generative AI by iStock offers users the ability to generate four images per prompt. The platform’s distinct features, including Inpainting and Outpainting, enhance its utility. Inpainting allows users to mask and replace specific areas in an image based on text prompts. Meanwhile, Outpainting facilitates the expansion of photos for diverse aspect ratios.

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Legal Safeguards and Revenue Sharing

A notable distinction from Generative AI by Getty Images is the legal indemnity offered by iStock. Users can generate content with a cap of $10,000 per asset, providing a safety net for potential legal concerns. Furthermore, contributors whose content contributed to the platform’s training can engage in a revenue-sharing program, fostering a collaborative ecosystem.

The Future of Visual Design

Generative AI by iStock sets the stage for the future of visual design. Its integration with advanced inpainting and outpainting features, along with upcoming capabilities like the Replace feature, ensures a versatile and evolving platform. Developers can anticipate seamless integration of these features through APIs, opening avenues for creative applications and plugins.

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Our Say

Generative AI by iStock represents a significant stride toward democratizing visual creativity. As businesses and individuals increasingly embrace AI-generated content, this platform provides an accessible and legally secure option. While the $10,000 indemnity cap may raise considerations for extensive use, the potential for revenue sharing and evolving features positions Generative AI by iStock as a dynamic solution in the ever-evolving landscape of visual content creation. This collaboration between Getty and Nvidia marks a pivotal moment, opening new possibilities for businesses and creatives alike.

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