Remove 2001 Remove Measurement Remove Metrics Remove Optimization
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Common Problems With CPM Software

Jet Global

When it comes to optimizing business performance, there’s quite a bit of jargon that gets thrown around. Rather, it represents the management framework put in place by corporate leadership to monitor and respond to important metrics. The term originated with Gartner, the global research and advisory firm , back in 2001.

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What is ITIL? Your guide to the IT Infrastructure Library

CIO Business Intelligence

ITIL 4 contains seven guiding principles that were adopted from the most recent ITIL Practitioner Exam, which covers organizational change management, communication, and measurement and metrics. How does ITIL reduce costs?

IT 97
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Estimating the prevalence of rare events — theory and practice

The Unofficial Google Data Science Blog

This problem can be phrased as an optimization problem — given some fixed review capacity how should we sample videos? Of course, any mistakes by the reviewers would propagate to the accuracy of the metrics, and the metrics calculation should take into account human errors.

Metrics 98
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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. Sophisticated Search Engine Optimization is mandatory in our world of Bing / Yandex / Baidu / Google. Doing anything on the web without a Web Analytics Measurement Model. Yet there they are. " 19.

Marketing 126
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To Balance or Not to Balance?

The Unofficial Google Data Science Blog

A naïve comparison of the exposed and unexposed groups would produce an overly optimistic measurement of the effect of the ad, since the exposed group has a higher baseline likelihood of purchasing a pickup truck. It should be noted that inverse probability weighting is not generally optimal (i.e., the curse of dimensionality).