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Reclaiming the stories that algorithms tell

O'Reilly on Data

Using the new scores, Apgar and her colleagues proved that many infants who initially seemed lifeless could be revived, with success or failure in each case measured by the difference between an Apgar score at one minute after birth, and a second score taken at five minutes. Books, in turn, get matching scores to reflect their difficulty.

Risk 355
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Modernize a legacy real-time analytics application with Amazon Managed Service for Apache Flink

AWS Big Data

Near-real-time streaming analytics captures the value of operational data and metrics to provide new insights to create business opportunities. These metrics help agents improve their call handle time and also reallocate agents across organizations to handle pending calls in the queue. We use two datasets in this post.

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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

Working with highly imbalanced data can be problematic in several aspects: Distorted performance metrics — In a highly imbalanced dataset, say a binary dataset with a class ratio of 98:2, an algorithm that always predicts the majority class and completely ignores the minority class will still be 98% correct. return synthetic. Chawla et al.,

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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

Doing anything on the web without a Web Analytics Measurement Model. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views.

Marketing 126
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To Balance or Not to Balance?

The Unofficial Google Data Science Blog

A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means. Random forest with default R tuning parameters (Breiman, 2001). Although it may seem sensible at first, this solution can be wrong if the data suffer from selection bias.