Sisense

MAY 31, 2020

Every customer has something to teach us about how companies use data to transform a business or change lives. “We knew our journey with predictive analytics and sentiment analysis was going to be a gradual progression that would eventually help us understand and better serve our customers.

Marketing 98

Marketing Reporting Data Warehouse Predictive Analytics 98

Domino Data Lab

JULY 22, 2019

You know, case in point, if you were to talk about predictive analytics 20 years ago, the main people in the field would have laughed you out of the room. Predictive analytics, yeah, not so much.” The data governance, however, is still pretty much over on the data warehouse.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

Jen Stirrup

OCTOBER 30, 2022

Historical analytics can help to support the marketing process, which can also be augmented by predictive analytics, alternatively known as data mining, which can help to identify patterns in customer behavior. In particular, the existing data could be analysed to discover patterns in customer behaviour using data mining.

Data mining 52

Data mining Predictive Analytics Cost-Benefit OLAP 52