2005 Data Warehouse ROI Testing 
Occam's Razor
APRIL 25, 2011
" I'd postulated this rule in 2005, it is even more true in 2011. When a majority of your budget is invested in tools and data warehouses, rather than smart people to use them, you are saying you prefer to suck. Making website iterations based on executive opinions, but not site testing. The 10/90 rule.
Occam's Razor
OCTOBER 19, 2010
First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. If after rigorous analysis you have determined that you have evolved to a stage that you need a data warehouse then you are out of luck with Yahoo! and embrace Multiplicity.
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