Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! My first blog post on the topic of CIA was on 14th Aug 2006! Since then, as luck would have it, we have more tools, they are smarter, and have richer data-sets.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. That is as simple as it gets. Total that.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Alation

OCTOBER 12, 2022

Companies collect and analyze vast amounts of data to make informed business decisions. From product development to customer satisfaction, nearly every aspect of a business uses data and analytics to measure success and define strategies. What Is Quantitative Data Analysis?

Statistics 52

Statistics Sales Testing Marketing 52

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. We wonder why data people are not loved. :).

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131