Occam's Razor

DECEMBER 12, 2011

Each recommendation comes with hints on what analysis to perform once you have the data, and what changes you could make to your campaigns, content and overall digital strategy. [A For Search it is in your Google Analytics or Omniture Site Catalyst reports. Look at your All Traffic Sources report and your Landing Pages report.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Alation

OCTOBER 12, 2022

From product development to customer satisfaction, nearly every aspect of a business uses data and analytics to measure success and define strategies. Measures of central tendency. Companies collect and analyze vast amounts of data to make informed business decisions. Currency amounts, which are frequently stored as decimal.

Statistics 52

Statistics Sales Testing Marketing 52

Occam's Razor

JANUARY 4, 2016

Not just insane, so visibly insane that everyone should see through it and fix their minds/reports/strategies. Every standard report in every standard tool is configured off Visits (or in Google Analytics language, Sessions), rather than Visitors (GA language, Users). It is measured as Orders/Visits. [Or, Rate Per User).

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88

Occam's Razor

APRIL 4, 2016

A 2014 AOL report and an online survey with n=600. Your first skepticism flag should be: The title of the article says IQ, do PISA scores measure IQ? This post is from 2006: Data Quality Sucks, Let's Just Get Over It You'll learn the six step process you can use to overcome the paralysis. It was horse-manure.

Marketing 93

Marketing Strategy Analytics Reporting 93

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. As dutiful Reporting Folks we will send this table out to reflect performance of that campaign. This is rarely the case.

Measurement 87

Measurement Metrics Advertising Marketing 87

Timo Elliott

JANUARY 10, 2022

For example, we’re see all kinds of legislation requiring companies to measure set targets, measure and report their emissions, for example. Timo Elliott: Well, I’m not really qualified to talk about that because I’ve been the same company now for 30 years! Episode 42: The Future of Sustainable Shopping.

Data Processing 121

Data Processing Manufacturing Machine Learning Technology 121

The Unofficial Google Data Science Blog

APRIL 17, 2017

First, the system may not be understood, and even if it was understood it may be extremely difficult to measure the relationships that are assumed to govern its behavior. For this simple vignette, we might regard $X_1$ and $X_2$ as errors from a measuring scale and note that $X_2$ is not as precise an instrument as $X_1$.

Forecasting 83

Forecasting Modeling Statistics Uncertainty 83

Domino Data Lab

APRIL 3, 2019

Not that I’m implying anything about current economic conditions vis-a-vis the timing of this report… #justsayin. Given those two, plus SQL gaining eminence as a database strategy, a decidedly relational picture coalesced throughout the decade. Cloud gets introduced: Amazon AWS launched in public beta in 2006. credit cards).

Data Governance 84

Data Governance Machine Learning Metadata Big Data 84

Occam's Razor

FEBRUARY 7, 2011

I open GA's keyword report. For paid search keyword reporting (volumes, competitive performance, CPS's etc.) Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. And to visualize it in a report. Paid Search.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94