Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

IBM Big Data Hub

DECEMBER 4, 2023

The platform has been used to modernize and unify the information technology (IT) ecosystem of major financial firms, simplify human capital management (HCM) across brands’ subsidiaries, and optimize reporting processes in complex healthcare settings. Before Oracle implementation Implementing Oracle can appear to be a daunting task.

Testing 83

Testing Consulting Digital Transformation Cost-Benefit 83

AWS Big Data

JUNE 30, 2023

Position 2 was established in 2006 in Silicon Valley and has a clientele spanning American Express, Lenovo, Fujitsu, and Thales. The Pay-per-click (PPC) & Search Engine Marketing (SEM) dashboard lets you deep dive into key metrics by campaigns, assets, ad formats, landing pages, and device types to better gauge performance.

Marketing 52

Marketing Dashboards Advertising ROI 52

Domino Data Lab

JULY 22, 2019

If you look into the middle bucket, they have three things that they report in common. Now, working down to the mature part of this, they report two things in common. What do they report in common? They’re years away from being up to that point. One is data quality, cleaning up data, the lack of labelled data.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

Alation

OCTOBER 12, 2022

These terms that cannot aggregate, like a percentage, are often called non-aggregatable metrics. A simple example of a narrative this could be a descriptive column on a report that reviews sales 12 months ago and last month and states: Sales has grown from $1.2M Reporting findings. What Is Quantitative Data Analysis?

Statistics 52

Statistics Sales Testing Marketing 52

Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. The post provides more detail. Joseph Boisseaux.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Jet Global

NOVEMBER 23, 2020

Sample Reports. The CFO Leadership Council was founded in 2006 as a gathering place for financial executives to network in a comfortable environment. Rob Lund, Partner at Advanced CFO, goes over the five key performance metrics you should be checking to make sure your strategy is working properly. Sample Reports.

KPI 52

KPI Finance Dashboards Data Processing 52

Occam's Razor

FEBRUARY 7, 2011

I open GA's keyword report. But each keyword gets "credit" for other metrics. For paid search keyword reporting (volumes, competitive performance, CPS's etc.) And to visualize it in a report. Parleo_ Q : what is most superficially tempting metric that is almost never worth worrying about?

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MARCH 22, 2011

As dutiful Reporting Folks we will send this table out to reflect performance of that campaign. The flaw in this report of course is in assuming that all 1,000 visits were in play (wanted to convert / buy something). Resist the urge to turn everything into an average, percentage, ratio or a compound metric. Makes sense?

Measurement 87

Measurement Metrics Advertising Marketing 87

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc.

Metrics 155

Metrics Reporting IT Advertising 155