Remove 2007 Remove Experimentation Remove Metrics Remove Testing
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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156
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Teaching AI to Smell by Using DataRobot

DataRobot

Traditionally, experimentation and observation was the only way to understand the physical-chemical properties of the molecule. It was introduced in 1980 but open-sourced in 2007, which created its widespread use. DataRobot also provides per-label metrics so that metrics per class can be compared.

Metrics 52
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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

A/B testing is used widely in information technology companies to guide product development and improvements. For questions as disparate as website design and UI, prediction algorithms, or user flows within apps, live traffic tests help developers understand what works well for users and the business, and what doesn’t.

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Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. The Awesome Power of Visualization 2 -> Death and Taxes 2007.

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Estimating causal effects using geo experiments

The Unofficial Google Data Science Blog

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. A geo experiment is an experiment where the experimental units are defined by geographic regions. In other words, iROAS is the slope of a curve of the response metric plotted against the underlying advertising spend.

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To Balance or Not to Balance?

The Unofficial Google Data Science Blog

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means.