Remove 2007 Remove Experimentation Remove Optimization Remove Uncertainty
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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

If the relationship of $X$ to $Y$ can be approximated as quadratic (or any polynomial), the objective and constraints as linear in $Y$, then there is a way to express the optimization as a quadratically constrained quadratic program (QCQP). Crucially, it takes into account the uncertainty inherent in our experiments.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. You're choosing only one metric because you want to optimize it. Circle of Friends was a social community built atop Facebook that launched in 2007. But it is not routine. So, how do we fix this problem?

Metrics 157
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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. When there are changing assignment weights and time-based confounders, this complication must be considered either in the analysis or the experimental design.