Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. How Do I Measure Success?

KPI 124

KPI Metrics Measurement ROI 124

The Unofficial Google Data Science Blog

JULY 18, 2023

E ven after we account for disagreement, human ratings may not measure exactly what we want to measure. Researchers and practitioners have been using human-labeled data for many years, trying to understand all sorts of abstract concepts that we could not measure otherwise. That’s the focus of this blog post.

Measurement 52

Measurement Metrics Uncertainty Slice and Dice 52

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

The Unofficial Google Data Science Blog

JUNE 30, 2016

A naïve comparison of the exposed and unexposed groups would produce an overly optimistic measurement of the effect of the ad, since the exposed group has a higher baseline likelihood of purchasing a pickup truck. 2007): Propose a finite collection $mathcal L={hat e_k:k=1,ldots,K}$ of estimation algorithms.

Statistics 44

Statistics Optimization Modeling Experimentation 44

The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

IBM Big Data Hub

JUNE 1, 2023

The rule proposal would require US publicly traded companies to disclose annually how their businesses are assessing, measuring and managing climate-related risks. This would include disclosure of greenhouse gas emissions as a measure of exposure to climate-related risk.

Risk 58

Risk Reporting Measurement Finance 58

Occam's Razor

JANUARY 8, 2008

I was merrily using Time on Page and Time on Site metrics for quite some time before I actually realized how they were being measured. This would allow us to capture the time stamps accurately and have exact measures. 111.111.111.111 - - [ 08/Oct/2007:11:17:55 -0400 ] "GET / index.html HTTP/1.1" en-US; rv:1.8.1.7)

Metrics 121

Metrics Measurement Analytics Reporting 121

The Unofficial Google Data Science Blog

MAY 31, 2016

It is important that we can measure the effect of these offline conversions as well. Panel studies make it possible to measure user behavior along with the exposure to ads and other online elements. Let's take a look at larger groups of individuals whose aggregate behavior we can measure. days or weeks).

Advertising 42

Advertising Testing Sales Statistics 42

The Unofficial Google Data Science Blog

APRIL 19, 2021

The numerical value of the signal became decoupled from the event it was measuring even as the ordinal value remained unchanged. Calibration and other considerations Calibration is a desirable property, but it is not the only important metric. And users may start receiving a lot more spam!

Modeling 122

Modeling IT Metrics Testing 122

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. Please see the advice above.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Domino Data Lab

FEBRUARY 4, 2019

The ability to measure results (risk-reducing evidence). I don’t have a metric to estimate the time it takes to change company culture because that’s what we call a very small dataset. Frédéric Kaplan, Pierre-Yves Oudeyer (2007). Of course, some questions in business cannot be answered with historical data. Yuri Burda, et al.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66