Occam's Razor

SEPTEMBER 19, 2011

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), Measuring Incrementality: Controlled Experiments to the Rescue!

Measurement 119

Measurement Advertising Testing Marketing 119

Ontotext

MAY 26, 2021

Originally, the Gold Standard was a monetary system that required countries to fix the value of their currencies to a certain amount of gold, aiming to replace the unreliable human control with a fixed measurement that could be used by everyone. Simply put, we need to be able to measure and evaluate our results against clearly set criteria.

Data Quality 87

Data Quality Machine Learning Measurement Metadata 87

Occam's Razor

AUGUST 22, 2011

Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement" How Do I Measure Success?

KPI 124

KPI Metrics Measurement ROI 124

The Unofficial Google Data Science Blog

JUNE 30, 2016

A naïve comparison of the exposed and unexposed groups would produce an overly optimistic measurement of the effect of the ad, since the exposed group has a higher baseline likelihood of purchasing a pickup truck. Identification We now discuss formally the statistical problem of causal inference. we drop the $i$ index.

Statistics 44

Statistics Optimization Modeling Experimentation 44

The Unofficial Google Data Science Blog

JULY 18, 2023

E ven after we account for disagreement, human ratings may not measure exactly what we want to measure. Researchers and practitioners have been using human-labeled data for many years, trying to understand all sorts of abstract concepts that we could not measure otherwise. That’s the focus of this blog post.

Measurement 52

Measurement Metrics Uncertainty Slice and Dice 52

Occam's Razor

APRIL 8, 2013

First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. For each of them, write down the KPI you're measuring, and what that KPI should be for you to consider your efforts a success. Measure and decide what to do.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

MARCH 12, 2012

All the way back in 2007, I was evangelizing the value of moving away from the "small data" world of clickstream data to the "bigger data" world of using multiple data sources to make smarter decisions on the web. Here's the "bigger web analytics data" picture from 2007… Multiplicity!

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127