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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate.

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