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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

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Misleading Statistics Examples – Discover The Potential For Misuse of Statistics & Data In The Digital Age

datapine

These controlling measures are essential and should be part of any experiment or survey – unfortunately, that isn’t always the case. A 2009 investigative survey by Dr. Daniele Fanelli from The University of Edinburgh found that 33.7% This means that there is no definable justification for the placement of the visible measurement lines.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

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A New Business Model for a Midsize Business: Fresh Air As A Service

Timo Elliott

The family business, with only a handful of employees, was founded in 2009 as a specialist wholesaler of residential ventilation. With affordable measurement systems, we can monitor the filters and then order the change when it is actually necessary.

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Smarten Augmented Analytics Receives CERT-IN Certification for Its Products and Services!

Smarten

” The Information Technology Amendment Act of 2009 designated CERT-IN as the national agency to perform functions for cyber security, including the collection, analysis and dissemination of information on cyber incidents, as well as taking emergency measures to handle incidents and coordinating cyber incident response activities.

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AI value begins with managing the C-suite conversation

CIO Business Intelligence

Executives need to have tactical conversations regarding which domains and activity areas — aka, in AI-speak, which definable problems and measurable goals — should be targeted with which ANI resources.

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Diversity and inclusion: 7 best practices for changing your culture

CIO Business Intelligence

Set measurable goals and then measure them “One of the most important aspects of creating inclusive organizations is about measurement,” says McCalla. You can’t really know how well you are doing at building the inclusive environment you want if you don’t set goals and measure your progress against them.