2009 Measurement Reporting ROI 
Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.
CIO Business Intelligence
NOVEMBER 7, 2022
Panorama Consulting Solutions, which regularly surveys businesses on the outcomes of their ERP projects, shows in its 2022 report that 81% of projects met ROI expectations a year or more after go-live. ERP pains are a recurring illness for Invacare, which also had problems with an earlier upgrade between 2005 and 2009.
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John Wheeler
NOVEMBER 25, 2020
Provide a full view of business operations by delivering forward-looking measures of related risk to help customers successfully navigate the COVID-19 recovery. Unlike the 2008-2009 Great Recession that was financially-centered in its origin and resolution, the COVID-19 crisis is operationally-centered.
Domino Data Lab
MAY 8, 2019
Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Information can get quite distorted after being abstracted that many times.
datapine
JANUARY 31, 2022
For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. This company was originally founded in 2009 as a black car-hailing service in San Francisco. 6) Smart and faster reporting.
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