Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement 128

Measurement Metrics Analytics Marketing 128

CIO Business Intelligence

NOVEMBER 7, 2022

Panorama Consulting Solutions, which regularly surveys businesses on the outcomes of their ERP projects, shows in its 2022 report that 81% of projects met ROI expectations a year or more after go-live. While we weren’t naïve to the risk of disruption to the business, the extent and magnitude was greater than we anticipated.”

Manufacturing 128

Manufacturing Cost-Benefit Sales Consulting 128

John Wheeler

NOVEMBER 25, 2020

Integrated risk management (IRM) technology is uniquely suited to address the myriad of risks arising from the current crisis and future COVID-19 recovery. Re-starting business operations will require risk visibility not only across the organization but vertically down through the organization as well. Key Findings.

Marketing 110

Marketing Risk Management Risk Digital Transformation 110

Domino Data Lab

MAY 8, 2019

That’s a risk in case, say, legislators – who don’t understand the nuances of machine learning – attempt to define a single meaning of the word interpret. Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105