Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. 7 Best Practices ].

Measurement 128

Measurement Metrics Analytics Marketing 128

Peter James Thomas

AUGUST 12, 2018

Pertinence and fidelity of metrics developed from Data. Metrics are seldom reliant on just one data element, but are often rather combinations. There are often compromises to be made in defining metrics. Integrity of statistical estimates based on Data. For example: Is this a good way to define New Business Growth?

Metrics 49

Metrics Statistics Data Quality Measurement 49

Domino Data Lab

APRIL 21, 2021

In contrast, the decision tree classifies observations based on attribute splits learned from the statistical properties of the training data. Machine Learning-based detection – using statistical learning is another approach that is gaining popularity, mostly because it is less laborious. from sklearn import metrics.

Statistics 69

Statistics Machine Learning Modeling Metrics 69

Sisense

JANUARY 21, 2020

One of the simplest ways to start exploring your data is to aggregate the metrics you are interested in by their relevant dimensions. This is an example of Simpon’s paradox , a statistical phenomenon in which a trend that is present when data is put into groups reverses or disappears when the data is combined.

Testing 104

Testing Risk Data-driven Statistics 104

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. The tussle between Wal-Mart and Target is interesting. Amazon is an interesting example.

Measurement 128

Measurement Analytics Advertising Marketing 128

Domino Data Lab

MAY 8, 2019

If your “performance” metrics are focused on predictive power, then you’ll probably end up with more complex models, and consequently less interpretable ones. They also require advanced skills in statistics, experimental design, causal inference, and so on – more than most data science teams will have.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105