Remove 2009 Remove Optimization Remove Risk Remove ROI
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The future of casino marketing strategy is digital plus data

BizAcuity

From 2009 to 2019, in a span of 10 years, the United States tripled its gross gaming revenue from $34.3 The casino operators are expected to face known challenges of rising competition, decreasing ROI, and a high churn rate. ROI is sacrosanct for a casino business. No ROI, no investment. Floor Optimization.

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Emerging Trends: 4 IRM Market Insights to Aid COVID-19 Business Recovery

John Wheeler

Integrated risk management (IRM) technology is uniquely suited to address the myriad of risks arising from the current crisis and future COVID-19 recovery. Re-starting business operations will require risk visibility not only across the organization but vertically down through the organization as well. Key Findings.

Marketing 110
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution).

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Themes and Conferences per Pacoid, Episode 9

Domino Data Lab

That’s a risk in case, say, legislators – who don’t understand the nuances of machine learning – attempt to define a single meaning of the word interpret. Given how so much of IT gets driven by concerns about risks and costs, in practice auditability tops the list for many business stakeholders. How fast can the model be trained?