BizAcuity

APRIL 25, 2022

From 2009 to 2019, in a span of 10 years, the United States tripled its gross gaming revenue from $34.3 Casinos would do well to think through their marketing strategies, to support growth, differentiate themselves from competitors, and strengthen their relationship with patrons and members. Casino Marketing strategy is digital.

Marketing 52

Marketing Strategy ROI Digital Transformation 52

Domino Data Lab

APRIL 21, 2021

Rules-based fraud detection (top) vs. classification decision tree-based detection (bottom): The risk scoring in the former model is calculated using policy-based, manually crafted rules and their corresponding weights. There are different approaches to this strategy, with the two most commonly used being random oversampling and SMOTE.

Statistics 69

Statistics Machine Learning Modeling Metrics 69

Domino Data Lab

JULY 9, 2019

Diving into examples of building and deploying ML models at The New York Times including the descriptive topic modeling-oriented Readerscope (audience insights engine), a prediction model regarding who was likely to subscribe/cancel their subscription, as well as prescriptive example via recommendations of highly curated editorial content.

Data Science 112

Data Science Machine Learning Advertising Modeling 112