The Unofficial Google Data Science Blog

JULY 22, 2020

Another reason to use ramp-up is to test if a website's infrastructure can handle deploying a new arm to all of its users. The website wants to make sure they have the infrastructure to handle the feature while testing if engagement increases enough to justify the infrastructure. We offer two examples where this may be the case.

Experimentation 95

Experimentation Statistics Testing Strategy 95

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation. Here's a graph that shows how US adults consume media, it shows time in hours.

Metrics 141

Metrics Reporting Analytics Marketing 141

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

1]" Statistics, as a discipline, was largely developed in a small data world. There is no longer always intentionality behind the act of data collection — data are not collected in response to a hypothesis about the world, but for the same reason George Mallory climbed Everest: because it’s there. We ought not dredge our data.

Experimentation 61

Experimentation Testing Statistics Metrics 61