Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Media-Mix Modeling/Experimentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MARCH 23, 2010

Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. So why should your reports, dashboard, measurement priorities and "Measurable Success Factors" stay stagnant? Bonus Reading: Five Rules for High Impact Web Analytics Dashboards. ].

Analytics 118

Analytics Consulting Metrics Experimentation 118

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

Implicitly, there was a prior belief about some interesting causal mechanism or an underlying hypothesis motivating the collection of the data. As computing and storage have made data collection cheaper and easier, we now gather data without this underlying motivation.

Experimentation 61

Experimentation Testing Statistics Metrics 61