O'Reilly on Data

APRIL 23, 2024

Instead of continuing to deploy their attention optimization algorithms for their users’ and suppliers’ benefit, the tech giants began to use them to favor themselves. The most-clicked sponsored products were 17% more expensive and 33% lower ranked according to Amazon’s own quality, price, and popularity optimizing algorithms.

Advertising 270

Advertising Cost-Benefit Marketing Risk 270

Mark Raskino

FEBRUARY 25, 2019

We hear about digital efficiency, digital workplace, and digital optimization. By about 2010 or so – digital meant market facing technology, and “IT” meant back office and the internal efficiency use of technology. The systems of record couldn’t cope with the changes the market facing interactive channels were bringing.

IT 49

IT Marketing Technology Interactive 49

O'Reilly on Data

SEPTEMBER 19, 2023

” Each step has been a twist on “what if we could write code to interact with a tamper-resistant ledger in real-time?” ” There’s as much Keras, TensorFlow, and Torch today as there was Hadoop back in 2010-2012. This technique simulates interactions in a complex system. The mess is far from over.

Machine Learning 247

Machine Learning Testing Modeling Cost-Benefit 247

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis. What do you learn from this report?

Metrics 141

Metrics Reporting Analytics Marketing 141

CIO Business Intelligence

FEBRUARY 26, 2024

The early 2010’s practice of co-locating talent supercharged collaboration, but also limited organizations’ ability to scale with a workforce based in high-density, cost-prohibitive metros. Communication should instead be optimized to provide the most time value for teams.

Cost-Benefit 97

Cost-Benefit Measurement Modeling Strategy 97

Occam's Razor

AUGUST 28, 2017

The first eye-opening learning for me came from the Google Research team’s post on Learning from Large-Scale Interaction. From the ability to speed up discovery of new medicines to the unbelievable speed with which Machine Learning techniques are becoming particularly adept at diagnosis (think blood reports, X-rays, cancers etc.).

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

JULY 26, 2010

We lovingly craft reports every day. My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. Look at your most important work / report / dashboard. We do reports / dashboards like this one all the time: Ok great. And so on and so forth. I need someone.

Metrics 96

Metrics Measurement Dashboards Reporting 96