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NHL turns to venue metrics data to drive sustainability

CIO Business Intelligence

In October, the league, with partner SAP, launched NHL Venue Metrics, a sustainability platform that teams and their venue partners can use for data collection, validation, and reporting and insights. The most important thing about any sustainability platform is you cannot impact what you cannot measure,” Mitchell says.

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I love using this tool to measure " unaided brand recall." Now you can answer those objections/scenarios.

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Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

Google and Amazon were still atop their respective hills of web search and ecommerce in 2010, and Meta’s growth was still accelerating, but it was hard to miss that internet growth had begun to slow. Now a typical page of Amazon product search results consists of 16 ads and only four organic results. The market was maturing.

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

How do you measure success of a online webinar? End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? Every measurement question should start by taking one step back and thinking of goals. Back to our story.

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Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

For example, it hones in on metrics in social media like retweets, engagement rates, mention, and story completions. million in Series B in 2010, and was quickly acquired by Twitter for $40 million in 2011. Social media monitoring involves collecting data and is quantifiable. During this time, they raised $300,000 in seed funds, $3.5

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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. 1: Don't suck. Seems obvious. 2 Learn basic statistics.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement.

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