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The Growing Importance Of Data Collection For Customer Service

Smart Data Collective

Big data is crucial for any organization that wants to attract and retain customers. A study by McKinsey Global Institute found that data-driven companies are 400% more likely to retain customers and 2,200% more likely to acquire new ones. Most customer service designs were based on subjective decisions by people working in the field.

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A history of tech adaptation for today’s changing business needs

CIO Business Intelligence

The first was becoming one of the first research companies to move its panels and surveys online, reducing costs and increasing the speed and scope of data collection.

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Is Google BigQuery The Future Of Big Data Analytics?

Smart Data Collective

If your company revolves around the manufacturing of goods or services, for example, big data can aid you in the development of your products. This can be done through the analysis of previous product success as well as the data collected from test markets and/or social groups that may dictate what commercial offerings are best received.

Big Data 132
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Q&A: Leading IT in a high-volume M&A environment

CIO Business Intelligence

Martha Heller: AssuredPartners was founded in 2011 and just crossed the $2 billion revenue mark. How is data collected and used in the organization? I recently spoke with CIO Sankha Ghosh about how he has made IT part of the acquisition machine at AssuredPartners and how his team still finds time to innovate.

IT 100
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5 Most Common Mistakes in Data Visualization

FineReport

Bloomberg BusinessWeek published a chart in 2011 illustrating the misuse of correlation and causality, the most classic of which is the match between a mountain range and the murder rate in New York: this is amazing! Maximizing the value of data is our ultimate goal. Dynamic Charts: Make Your Data Move. From FineReport.

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Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

million in Series B in 2010, and was quickly acquired by Twitter for $40 million in 2011. For example, the company Tweetdeck was ahead of their game when they recognized the need for businesses to engage with their customers back in 2009. During this time, they raised $300,000 in seed funds, $3.5

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Here’s Why Automation For Data Lakes Could Be Important

Smart Data Collective

Sometimes they did, sometimes they didn’t, but the overall feeling when it came to Big Data was still positive because of the potential it had for delivering insights to the business world. The Thrust for Data Lake Creation.